They're all definitely shocked. They thought brand power would have given them the largest launch for Memorial Day Weekend, which would have been a good headline to point to when the people who didn't like it or were boycotting were pointing to it being the smallest opening for a SW film. However, they didn't even come close. 

They're also shocked to find out that the vast majority of people don't think exactly like they do, either about the films or their politics. So now they are reaching for any excuse to explain away the poor BO results. Half the world/fans must be bigots and/or the film wasn't diverse enough are the two very poor reasons, which also clash with one another, many seem to have finalized on. Denial is an ugly thing. 

Bolded: And they make bigots out of themselves by thinking like that.

Western country's have never been more peacefull than now, some do not realize that they can be happy they have the freedom to call others bigots and yet they believe to see hate into everything. There's alot of suffering in our world and that vocal minority of the diversity and gender/social political activists dont care about that, they nitpick their own freedom isnt perfect to their liking yet.

What a luxury to have i must say, and what a spoiled selfish way of living.

Just because it's better than it used to be doesn't mean that there isn't room for improvement, why wouldn't we want to strive for a better society?

There's a lot of room for doing things to better it ourselves,and for constructive conversations with the opposite side but the most popular thing these days is blaming other groups without any build up to solutions.

Also understand that a lot of different people have a different view on what a better society exactly is and there's many different types of good society's

A middle ground and open mindedness could do the trick 

Outside of that i dont really think all this chatter about onesided improvement as helped us at all, Americans are splitted in so many different disconnected groups now it has become silly.

And your folly is thinking that no one outside the US can agree with "our politics."  There are people of all political bents across the world.  Just accept it. 

As for the kneeling, it must have had more of an impact than that if the NFL is now outright saying they will no longer allow it.  The drop in audience and merch sales must have been enough that they feared what would happen if they continued to allow it to happen.  The thing is the NFL is a BIG part of people's lives.  Many weren't just going to drop it, even if it the disliked the kneeling.  The fact that 10% just left is pretty shocking.  And the NFL knew more would leave this year if they allowed it to continue.

But, hey, you can continue to think the SJWs make up the vast majority of the US/world if that helps.  And ignore that even self-described Liberals are pissed that this stuff is being forced into SW.

Weekend estimates are in. Solo made $29.3M at the DBO. This brings its DBO total to $148.89M. 47.9% down from RO. If this holds, Solo will end its DBO run with $277.26M. If the FBO percentage holds, it will make $491.6M WW.

Probably happened because the film looks kinda shit. I don't even have any plans to watch it when it comes to blu-ray.

Solo is on pace to make less than half of Rogue One. TLJ grosses 75% of their estimates. It was expected to make 1.8 billion. It made 1.33 billion. I'm not going to say that Solo's lack of success is entirely due fans boycotting the film. There are other factors like stiffer competition like Deadpool2 and Avenger Infinity War. However fan dissatisfaction and Lucasfilms response to it are clear a major factor. Rogue One was a side story full of a bunch of characters no one ever heard of. It made over a billion at the box office. Solo is a movie starring Han Solo, Chewie, and Lando. It's not even going to hit 500 million dollars.

The film is kinda shit. It's dull pandering that only a hardcore Star Wars nerd would enjoy, otherwise the story is flat and there's virtually zero character development for anyone. 

Star Wars isn't interesting enough to have standalone single character films, no one in that universe is as charismatic as Iron Man/Tony Stark or Starlord or Thor, etc. etc. etc. They have to invent new characters because the current ones are dull, Obi-Wan and Boba Fett movies will run into the same problem. Without Harrison Ford especially Star Wars tends to turn to shit pretty quick because he's the only one that's able to inject charm into that franchise. 

And just on a side note, Star Wars hasn't been the "biggest franchise" since the 1990s at least. The Phantom Menace failed to even get to within spitting distance of Titanic, and TFA failed to match Avatar despite both being shoved down people's throats with unprecedented hype. The other prequels/sequels/spin-offs are not anything that impressive in box office. Maybe Star Wars was the biggest thing back in the 70s/80s when it had no real competition, but that's about it.  

The successive prequels, even the one that SW fans will claim to high heaven was "actually good!" (Revenge of the Sith) got easily outgrossed by franchise entries in the Lord of the Rings, Harry Potter, Transformers, The Dark Knight, and Spider-Man series released around the same time (so I'm not even using films that were released years later where inflation would be a large issue). 

So if Star Wars is this unbeatable, no.1 franchise, how is it that it gets its ass beat so regularly? Revenge of the Sith even further to that got beat by fucking Shrek 2, lol, released a year earlier and was not globally the top grossing film of 2005. Obviously Attack of the Clones fared even worse. 

I hope the movie does good in the end. Solo was good, and especially as a long time Star Wars fan, it felt like Ron Howard accomdated us, which is appreciated.