Who promotes labo best, Ariana Grande or Bill Nye? | |||
| Ariana Grande | 12 | 41.38% | |
| Bill Nye | 5 | 17.24% | |
| Celebrities really can sell anything huh? | 12 | 41.38% | |
| Total: | 29 | ||
Wow! Nintendo are doing some great things with their marketing strategies!
Pocky Lover Boy!
| Aeolus451 said: I don't know if Nintendo's marketing department knows that Ariana is not a kid anymore and her appeal to kids is weak. This isn't gonna make teenagers or adults interested. |
Who would you have chosen?
Pocky Lover Boy!
Faelco said:
And yet people believe that Labo's sales are already more than enough, and that Nintendo is already very happy because it cost nothing to them so they already made a lot of money. Right. |
Labo has sold ok, but no harm in doing better is there.
I was ready to cringe but then I reminded myself I'm not the target audience for Labo.
Jranation said:
Who would you have chosen? |
A famous kid singer or actor if ya had to do this marketing stunt. I'm against this in general. I think they would be better off focusing on the actual game and showing the cardboard stuff as an extra feature to compliment the game in their marketing.
Aeolus451 said:
A famous kid singer or actor if ya had to do this marketing stunt. I'm against this in general. I think they would be better off focusing on the actual game and showing the cardboard stuff as an extra feature to compliment the game in their marketing. |
Im pretty sure Ariana is still quite popular among kids and I dont think many little kids watch late night talk shows, i would say its more likely that parents of young children watch them.
One of the biggest selling points of Labo is the "Garage" which is creating new functions for the Toy-Cons and even making your own Toy-Cons, this demonstrates that well.
When the herd loses its way, the shepard must kill the bull that leads them astray.
Megiddo said:
Do toys people buy for the holidays typically require another $300 purchase to actually use the toy? Seems more like a video game to me. |
Guitar Hero might be the closest "toy" to compare it to, it was a $70 toy guitar that required a console to play and had slow initial sales but strong word of mouth caused it to have great legs and become a huge hit.
When the herd loses its way, the shepard must kill the bull that leads them astray.
Faelco said:
Nintendo put a massive marketing for Labo. And even weeks after release, they keep doing it. It's obvious that for them Labo isn't a niche product that doesn't need to sell well because the investment was low, like some people here like to believe. Otherwise they wouldn't, you know, spend so much money trying to sell the thing.
Nintendo invested quite a lot in that, they want and need it to succeed. It didn't succeed so far, even with the big marketing, so they're trying other big ways of market it to try to push some sales. Marketing push is usually done for launch and holidays, because that's when you have tons of games to sell. Not a month after launch...
Seriously, weeks after launch they pay Ariana Grande to help sell the product, and you think that it means the product was a huge success so far? |
Well, if you really wanted to, you could look at it that way. But on the other hand, you could also say that Nintendo wants it to have more exposure because they want more people to talk about it since Labo is fresh and different and shows what a Switch can do. It's a product that serves multiple purposes at the same time. I believe there are more reasons for this marketing push than yours. Another purpose might be to show that the ToyCons that come right out the gate are not where Labo stops but that you can build nearly anything out of it if you want to, like more musical instruments for example like Ariana is showing.
Also, any game/product can be advertised heavily, no matter how good or bad it sells. That's why Nintendo aired many TV ads for Mario Kart 8 on the Wii U even many years after launch. That's why Apple advertises all their latest phones even when they already sell millions.
Your reason may not be necessarily wrong, but it doesn't explain the situation good enough.
zorg1000 said:
Im pretty sure Ariana is still quite popular among kids and I dont think many little kids watch late night talk shows, i would say its more likely that parents of young children watch them. One of the biggest selling points of Labo is the "Garage" which is creating new functions for the Toy-Cons and even making your own Toy-Cons, this demonstrates that well. |
We'll see.
GoOnKid said:
Well, if you really wanted to, you could look at it that way. But on the other hand, you could also say that Nintendo wants it to have more exposure because they want more people to talk about it since Labo is fresh and different and shows what a Switch can do. It's a product that serves multiple purposes at the same time. I believe there are more reasons for this marketing push than yours. Another purpose might be to show that the ToyCons that come right out the gate are not where Labo stops but that you can build nearly anything out of it if you want to, like more musical instruments for example like Ariana is showing. Also, any game/product can be advertised heavily, no matter how good or bad it sells. That's why Nintendo aired many TV ads for Mario Kart 8 on the Wii U even many years after launch. That's why Apple advertises all their latest phones even when they already sell millions. Your reason may not be necessarily wrong, but it doesn't explain the situation good enough. |
Yes, I completely understand your opinion and it's maybe right too!
The difference I see compared to usual long term marketing like MK or Apple (so what led me to have this opinion) is the scale and investment in the marketing. If it was just an usual TV ad, I would agree completely. But to get Ariana Grande in the Tonight Show is a lot more than an usual TV spot. It's usually the kind of things we see for the launch of new products, not one month later. That's why it seems like there is something else than usual marketing behind it.
And since we already know that Labo didn't set the charts on fire and that the initial shipment isn't gone yet, it doesn't seem crazy to think that Nintendo isn't entirely satisfied with the launch and wants a bump in sales. It doesn't mean that the product failed or that Nintendo is panicking about it.
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