Reasonable said: Don't really know but I think sometimes its down to the following:
a) said 'hater' is a Sony or Nintendo fan already from previous generations
b) said 'hater is already an MS hater as MS is far from a popular company
c) MS is seen as a hostile, US company using money and brash tactics to push into the videogame industry
d) MS is seen as using unfair tactics - buying exclusive DLC, backing HD to harm BR rather than because MS believed in HD, etc. (note I'm not saying they are unfair, only that others do find them so)
e) RROD and 'stealing' of PC games genres and gamers to consoles (based on the massive skew of its big titles to classic PC FPS / Online genres)
f) The fact it didn't 'give up' when it should have based on relative failure of Xbox
g) Just because...
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Basically, all of these are points I was going to state myself.
What I'll add, is that most of the time, the quality of a console is determined by the quality of the games, but there are few really massive exclusives for the 360, and the RRoD has made the 360 out ot be the console with the most inherent problems when taken purely on its own.
also, my personal take on the 360 is that while it may have good quality games, those games don't have much personality. I'd be hard pressed to explain what exactly I mean by that, but it's at least 50% of the reason that I prefer Nintendo, where I get games like Metroid, No More Heroes, Brawl, Twilight Princess, and other stuff like that.