Kirby should win both. When I see the name "Ni No Kuni" I have no idea what that is, but when I see Kirby I immediately light up! ^^
That's mostly your fault .
It's obvious that a 25 years old franchise, owned by the biggest software developer, is more well known that a game that has only 1 release until now (wich has no relationship between MC score or sales btw). But if you have any knowledge about rpg, anime, or good games in general, you should at least have some idea about what Ni no Kuni is. Besides, NNK could be the best game ever, but you'll never know it if you only play Nintendo games.