I bought a digital copy for one of the kids for Christmas but I still haven't played it yet .. he plays it about every day... hearing the paid loot boxes are coming back makes me glad I put a lock code on my profile on the PS4.

Nine million copies sold aand it still underperformed. Hom much did they spend in advertising? How much had they promised to the shareholders?

They said that when they took away the microtransactions in the first place, they were just waiting for the controversy to die down.

I'd be very interested to hear the demographics for the game. What kind of customer bought it, what kind of customer plays it? Are parents buying for their kids who don't care about MTs? And are the 1 million neckbeards on Reddit the only ones who didn't buy it?

I'm looking at those numbers and they're really an amazing accomplishment.

And this is why EA ultimately doesn't care how much you piss and moan about how evil they are.....at the end of the day, you still give them your money.

For comparison's sake, Monster Hunter World shipped 5 million copies in it's first 3 days alone. Battlefront 2 had a 31 percent drop compared to Battlefront 1. That is not good for an IP as large as Star Wars.

anecdotal but: 

BF1 I bought for me and bought a season pass. I played it less and less, by the time the 4th round of DLC came out I had quit playing it.

I also bought a second copy (used) since Josh left the first one out and it got scratched.

BF2 I bought digitally for Josh but as I said earlier I have yet to play it. Josh does not have a PS+ subscription, but can play online since the PS4 he is on is my primary.  To the best of my knowledge he can not purchase loot boxes.

The game was kind of like the Call of Duty franchise for me.  I bought three of those and that was enough to last me.  Two of which I played multi-player the third one i bought just to be able to play Zombies online with a friend but we never got around to it. I still don't think I've even booted the game up.

They wanted 10m so they only sold 1 million less than they wanted.

How many of those millions were bought at half price? They lost a mountain of revenue for sure. 

Aren't shipped and sold different? It says they shipped that many, but makes no mention of how many actually sold. Considering all the unbought copies sitting on store shelves at a discount, I'm curious how much it sold for full price.