By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Movies & TV - The Fans Have Spoken, Last Jedi Drops A Massive 68%

Chris Hu on 15 January 2018
thismeintiel said:
xenogears1234 said:

Yes a movie that broke more a billion in profit and who's entire business model fyi is to sell merchandise is an epic fail and oh no whatever will disney do.  Lol get over yourself, fans like you are why people look down on nerd/geek culture.  You can never be happy unless your complaining about something that everyone else for the most part is enjoying.  Although it makes sense if your one of those gamergate dudebros...in which case that would explain this massive thread and your anger towards this stuff.

I'm not going to address your ad hominem attack. Though, I do want to say, you really should look into the thing you're talking about before you speak. $1B in profit? Hardly. This movie must have at least cost the same as TFA, $275M. Personally, I wouldn't be surprised if it cost $300M.  To make that back, Disney needs to make double that, as theaters get half of that. Then, you have the marketing budget. Something I'm sure they paid a pretty penny for. Wouldn't be surprised if it wasn't $100M-$150M.  So, to break even this film had to, more than likely, make $800M-$900M.

So, did it make a profit, yes. $1B? Hell no. They'll probably end up making ~$200M off of the film. Of course, no one argued that this movie was a flop. Only if you are reaching for straws do you need to even imply someone did. No, the real point is that this film has been a disappointment, and a fan backlash is apparent. It's profit pales in comparison to the ~$610M they made off of the first. Or even ~$450M-$500M they figured was in the bag for this one. And to top it all off, it's going to have lasting effects on the future movies, as Disney plans to milk this franchise as much as they can before they run her into the ground. There's already reports that they expect Solo to not perform well.  And unless Ep 9 is great, I wouldn't be surprised if it opens lower than $200M.  Theaters are also going to be less willing to devote so much screen real estate if they are just going to perform poorly after a couple of weeks. Might have to cut that guarantee from 4 weeks to 3. Or theaters can ask for bigger cuts sooner than normal. 

I'd also check user reviews around the web if you honestly think the vast majority enjoyed this film. 

I think you are forgetting about the merchandising Star Wars makes a ton of money in merchandising and product endorsements.  The add budget probably wasn't that big either since a lot of the ads for the movie weren't ads they actually paid for but ads that where free and they actually made money of like the Nissan Star Wars ads.  



Around the Network
Soundwave on 15 January 2018
Pavolink said:
Soundwave said:

Anyone who thinks Disney is only taking home $200 million from The Last Jedi .... lol I've got a bridge and some fairy powder to sell you, I'll even give you a discount.

Like ok you're "outraged" with the new Star Wars, my counter to that would be "so what?". Like really, so what? Like TLJ people who don't like the film act like they're some unique crowd. You're not. Take a ticket and go stand at the back of a very long line please.

Every Star Wars movie since the OT has had very vocal backlash, with The Phantom Menace getting the worst of it. So hey, welcome to the party, you're only 18 years late, wanna play some Nintendo 64? 

Disney got an absolute steal on Star Wars for $4 billion and are going to make mountains of money off the franchise and there's going to be 20 more Star Wars movies in your life time.

This trilogy is far outgrossing the prequels too, TFA inflation adjusted easily beats TPM, TLJ easily beats AOTC box office wise, Episode IX will beat Revenge of the Sith easily. You'll never match the OT, but that doesn't mean the franchise is in any danger. That's a load of bull shit plain and simple.

Acting like the movie is better than the prequels is not going to save it. The movie is hated, literally, even worse than TPM.

 

We are going to see the bigger effect of that in the next episode. Not now.

I don't think you're not gonna see shit. And you are probably too young to properly remember the backlash against The Phantom Menace, but it was intense.

The next movie is gonna be directed by JJ Abrams and be a people pleaser and follow the same Star Wars pattern on the 3rd in the trilogy making more than the 2nd but not as much as the 1st. 

It's gonna be a fun adventure movie with lots of Rey/Finn/Poe bonding/banter/fun and probably some kind of dramatic ending for Kylo, and people will eat that shit up. It will be a safer, faster paced film, for better or worse, but the mainstream audience will likely eat it up. 

Also I think it will benefit from some breathing room, it will be over a year+ from the last Star Wars movie and that's going to be that Han Solo pic which isn't really as big as Rogue One was, Rogue One is pretty close to being a standard entry for the franchise. 



Teeqoz on 15 January 2018
hudsoniscool said:
Last Jedi shouldn't have worse legs than jumanji.

Jumanji has insane legs though... This last weekend (its 4th weekend) was only 25% less than its opening weekend. It's theater count has actually increased the last two weekends. Can you mention a wide release movie lately that doesn't have worse legs than Jumanji? 



Soundwave on 15 January 2018

Jumanji is a comedy really, it's not uncommon for comedies that hit it big to play for a longer duration than action-adventure movies. Those are "gotta see it the first weekend" type of things.



Teeqoz on 15 January 2018
Soundwave said:
Jumanji is a comedy really, it's not uncommon for comedies that hit it big to play for a longer duration than action-adventure movies. Those are "gotta see it the first weekend" type of things.

But for a wide release (~3800 theater count), it still has insane legs.



Around the Network
thismeintiel on 15 January 2018

The 4 day weekend estimates are in and ouch. BOM expected TLJ to do 13.5M for the 3 day weekend, $16.5M for the 4 day weekend. It only did $12M for the 4 day weekend. And for the past 6 out of 7 days, it has done worse than RO. Definitely not many repeat viewings. Whelp, no backlash to see here.



 

Chris Hu on 15 January 2018

This movie could have bombed at the box office and it still would have been profitable because of all the merchandising and product endorsements. Star Wars makes more money from merchandising and product endorsements and tie ins than any other movie franchise. But if we are talking about a single movie without any sequels the most profitable just from merchandising and product endorsements and tie ins was E.T. the Extra-Terrestrial. Just Atari spend between $20 and $25 million dollars to get the license for its video game which is more then the movies production budget which was $10.5 million dollars. The movie had tons of other merchandise and product endorsements and tie in plus the movie itself had a fair amount of product placement in it.



Soundwave on 15 January 2018

Do people honestly think if you added a training scene for Rey and made other elements of the film like what a certain portion of the fan base was advocating for that The Last Jedi adds like $400-$500 million in box office?

Does anyone seriously think that?

The movie was making a max of $1.5 billion I think even if it was as "crowd pleasing" as The Force Awakens. A large part of the TFA's appeal was it was the first Star Wars movie in a long time and even more than than that for a lot of people it was the first Star Wars movie to bring back the "feel of the originals" which was a 30-40 year wait. 

A second movie was never going to have that novelty going for it, Disney can either stop making Star Wars films for 10 years if they want to build that feeling back up, but you can't have it both ways. You can't release a new Star Wars movie every year and expect every one of them to be a huge event. At some point it just becomes "oh, hey its another Star Wars".



epicurean on 15 January 2018
Soundwave said:

Do people honestly think if you added a training scene for Rey and made other elements of the film like what a certain portion of the fan base was advocating for that The Last Jedi adds like $400-$500 million in box office?

Does anyone seriously think that?

The movie was making a max of $1.5 billion I think even if it was as "crowd pleasing" as The Force Awakens. A large part of the TFA's appeal was it was the first Star Wars movie in a long time and even more than than that for a lot of people it was the first Star Wars movie to bring back the "feel of the originals" which was a 30-40 year wait. 

A second movie was never going to have that novelty going for it, Disney can either stop making Star Wars films for 10 years if they want to build that feeling back up, but you can't have it both ways. You can't release a new Star Wars movie every year and expect every one of them to be a huge event. At some point it just becomes "oh, hey its another Star Wars".

No idea overall. I know I would've seen it another time or two if they had treated Luke better and not had so much horrendous comedy. There's probably others like me, but who knows.



Owner of PS4 Pro, Xbox One, Switch, PS Vita, and 3DS

Soundwave on 15 January 2018
epicurean said:
Soundwave said:

Do people honestly think if you added a training scene for Rey and made other elements of the film like what a certain portion of the fan base was advocating for that The Last Jedi adds like $400-$500 million in box office?

Does anyone seriously think that?

The movie was making a max of $1.5 billion I think even if it was as "crowd pleasing" as The Force Awakens. A large part of the TFA's appeal was it was the first Star Wars movie in a long time and even more than than that for a lot of people it was the first Star Wars movie to bring back the "feel of the originals" which was a 30-40 year wait. 

A second movie was never going to have that novelty going for it, Disney can either stop making Star Wars films for 10 years if they want to build that feeling back up, but you can't have it both ways. You can't release a new Star Wars movie every year and expect every one of them to be a huge event. At some point it just becomes "oh, hey its another Star Wars".

No idea overall. I know I would've seen it another time or two if they had treated Luke better and not had so much horrendous comedy. There's probably others like me, but who knows.

The thing is I don't think the "hardcore Star Wars fanatic" base is as large as people think it is. 

Even if that group is say 10 million strong and they all agree to see the movie an extra time (keeping in mind a big chunk of this audience sees the movie 2x already) ... that nets you what? An extra $100 million? So you have $1.3 billion instead of $1.4 billion. 

That's not really moving the needle. 

You can't release a new Star Wars every year and expect people to go see every one of them 2-3x in the theater, that's not gonna happen. Eventually people, even fans realize "oh OK so this is going to be a yearly thing now" and it's not as special even if the movie does 100% of everything people want it do to. 

But the bottom line is a new Star Wars movie every year simply makes more money. You may have to sacrifice $200-$300 million off each movie, but you're getting a $1+ billion influx of cash every year and a new movie every year means every year stores have to buy up a new wave of toys, t-shirts, books, games, etc. etc. 

So you know this is a pretty easy choice for Disney to make.