Kerotan on 30 November 2017
| Shadow1980 said: As a portion of the global market, and even compared to what it was in the past, the Japanese market has shrunk. Europe becoming a major market for consoles hit both NA and Japan's share in Gen 5, and it was also the largest generation in Japan for home consoles, so let's start there. 145M consoles were sold globally that generation, with Japan representing 30.4M of that total, a share of 21%. In Gen 6, Japan's share of the global home console market declined to 13.5%. Last generation, their share dropped to 9.2%. Overall, Gen 7 systems sold roughly 12.7% fewer units than Gen 6 systems did. Home console sales in Japan haven't been over 3 million in a given calendar year since 2010. For PlayStation in particular, Japan was responsible for 18.4% of global PS1 sales, 14.2% of PS2 sales, less than 13% of PS3 sales, and, as of September, maybe about 8-9% of PS4 sales. While the PS2 sold 54.6% and ~50% more units than the PS1 in the U.S. and Europe, respectively, in Japan the PS2 sold only 16.8% more units than the PS1. And despite effectively dominating the AAA market in Japan, the PS3 sold less than half what the PS2 did. Also, while the PS4 has been handily outpacing the PS3 by a considerable margin in the U.S. and Europe, it's only about on par with the PS3 in Japan. And last generation, while the Wii was a juggernaut in the U.S., becoming the best-selling Nintendo system by far here (and the #3 best-selling console overall), and did extremely well in Europe (#4 all-time best seller, just behind the PS3, and well ahead of #5-ranked Xbox 360), in Japan the Wii sold fewer than 13 million units, falling well short of the NES and SNES, and while it is the fifth best-selling home console ever in Japan, it's a rather distant fifth. While Japan is far from irrelevant, they are less important than they used to be in terms of their share of global sales, for both home consoles as a whole and for PlayStation in specific. |
Excellent post as usual. I always agreed that in terms of global share try are less relevant but this gen the ps4 is more important to Sony then last gen. And the reason for that is because they are selling more units then last gen but also making a much bigger profit.
