Microsoft has their work cut out for them. Every single time, they're behind. First they made piss poor choices wrt the Xbox One launch (TV! TV! TV! Also, our box incidentally plays video games, also being weaker than the PS4 for more money, Kinect being packaged with the box and not contributing in a meaningful way), and now that they got the hardware in place (too late, IMO), they lack exclusive games to push that hardware. As dumb as Nintendo can be, at least they get the games right. As for where MS goes, I don't know. I don't think they'll bow out of the race, but I think they're going to struggle until they realize games sell hardware, and having the prettiest looking multiplats isn't enough to hit PS4 like numbers. They have like 3 relevant franchises (Halo, Gears, Forza), and will need to triple or quadruple at least that to be relevant next gen, as their competitors have them thoroughly beaten on that front.

Best case is Sony gets arrogant and Nintendo loses themselves in their own asses (carts are expensive, yo) and MS has the best hardware for a reasonable price, and can garner exclusives from a world-wide group of developers and be the cheapest in terms of licensing/production, because MS has money for days, and can make deals that the other 2 can't.

Sony, even at their presentation, never made a secret out of the methods PS4 Pro would be using to reach dynamic 4K. It was Microsoft misleadingly talking about "true 4K" which they even are until today, so be careful throwing stones if you're sitting in a glass house.
You do remember Sony was using the same slogan for a whole year before, right?!

Sony also never tries to fool people about exclusivity like MS do. I mean they even still do it at the PUBG website.

https://www.xbox.com/en-US/games/playerunknowns-battlegrounds

We already know it's NOT a console exclusive. 

Oh, come now. You know they're using 'Dynamic' in the strictest sense of the word. Don't spin.

On the other hand, L.A. Noire is native 4K. Fallout 4 gets there 85% of the time, and Halo 5 also hits that resolution a good amount as per DF. Diablo III gets there pretty much all of the time, too, now that I think of it. Face it. This is only the beginning and it's only going to get better.

So a few last gen and early this gen games almost reach 4K and most others use dynamic resolution and checkerboarding, yet you don’t think “true uncompromised 4K” is misleading, but “dynamic 4K using checkerboarding” is?!

Who’s the one spinning here?!

The bolded part. Read it. What you wrote, is NOT what reads in the advert. You know this. Like I said, they're using 'Dynamic' in the strictest sense of the word. That is deceitful. You were duped, I'm afraid.

If it makes you feel better though, the Wipeout Omega Collection actually runs at native 4K 60fps. Then again, as you so eloquently put it, just a 'last gen' game.

The thread was fine until the fanboy argument rose. Chill out please.

That statement was in 2013 though.
https://www.engadget.com/2013/05/29/microsoft-investing-1-billion-into-games-on-xbox-one/

Since 2013 we have had:
* Crimson Dragon.
* Halo: The Master Chief Collection.
* Halo 5.
* Forza Motorsport 5.
* Forza Motorsport 6.
* Forza Horizon 2.
* Forza Horizon 3.
* Rare Replay.
* Sunset Overdrive.
* Cuphead.
* Dead Rising 3.
* Halo Wars: Definitive Edition.
* Halo Wars 2.
* Ori and the Blind Forest.
* Quantum Break.
* Project Spark.
* Gears of War: Ultimate Edition.
* Gears of War 4.
* Recore.
* Ryse: Son of Rome.
* Titanfall.
* And more.

I don't know about you... But you do realize how expensive game development is getting right? We have probably seen more than a billion dollars in game investment since that statement was made.

Plus you have Crackdown 3, Sea of Thieves, State of Decay 2, next Halo, Forza and Gears and we have an Age of Empires coming....
And we cannot forget the cancelled games of Scalebound and Fable: Legends either which was a ton of investment by themselves.

2017 was an absolute colossal failure for Microsoft and the Xbox brand with pretty much only Halo Wars 2 (Technically a 2016 release if you got in Early access) and Cuphead.
Next year could actually be decent as a few titles got pushed back, it's 2019 that has me worried, might be another 2017 repeat?

Microsoft now has great hardware on the market, they just need the games to actually make good use of it now... I need an excuse to actually turn my Xbox One X on. - I am hoping for more RTS and TBS games, wouldn't mind a good space sim either.
Maybe a return of Fable, Black and White and Freelancer?

Neither consoles are "true 4K" or "Dynamic 4k" platforms.
Just like the Xbox One and Playstation 4 are not "true 1080P" platforms.

Microsoft and Sony just offered a platform with specific hardware capabilities and a maximum output resolution of 3840x2160, the rest is completely up to the developers. - Thus a more accurate descriptor is that both consoles are more like "Up to 4k" platforms and the Xbox One and Playstation 4 are "Up to 1080P" platforms.

However the Xbox One X by extension of having superior hardware will hit 4k more often than the Playstation 4 Pro without the reliance on reconstruction tricks, that's just common sense.

This is the point I argued. They promised 'the worlds most powerful console', and they delivered. It's that simple.

Yeah. But no denying that the "Worlds most powerful console" marketing angle is just fluff.
There is *always* a worlds "most powerful console" at all times.

But... Right out of the gate this generation, Microsoft and the Xbox was constantly criticized for being under-powered and overpriced relative to the competition, that's no longer the case thankfully, this is where criticism is a good thing, especially if a company listens.

The only criticism that can be leveled against the platform currently is exclusive games or lack there-of... They need to turn that around or continue to be ridiculed (rightfully) heavily.

Right now the Microsoft leadership has a real problem with consumer branding.

Apart from Surface and Xbox, they cater more to enterprise and backtrack a LOT with their consumer-focused products. I wouldn't say Microsoft has any particular vision for the brand that they're not willing to jettison at a moment's notice.

They'll follow whatever is most profitable, and I figure games as a service on Windows 10 is where they think the money is going down the road. The digital marketplace transition can't come soon enough for them. If they build their infrastructure steadily between now and then while also showing appreciation to their customers with deeper software support, they can do really well. Powerful hardware doesn't win over everyone, and it only works for so long. So the software support really needs to be there.