Going to go out on a limb here and say it's Switch.
http://twinfinite.net/2017/11/switch-best-selling-black-friday/
Adobe Digital has analyzed “4,500 retail websites” in order to find out what the top five best-selling products were for Black Friday via online stores. The only video game item to enter the top five – at number one, no less – was the Nintendo Switch.
There is also the Business Insider article which notes Nintendo Switch was one of the best selling products.
http://www.businessinsider.com/nintendo-switch-popular-on-black-friday-2017-11
So I think this combined looks like Switch may be top. I will also add that Playstation had a bundle with Battlefront II and, from what I'm seeing, they aren't selling. Could hurt sales, but its hard to tell what impact it will have, if any.