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Forums - Microsoft Discussion - MS Marketing Defends Use of Controversial Terms: «Sony Did It» (But they didn’t)

 

Thoughts?

I don’t see the problem 18 39.13%
 
I think this is «spin or damage control» 28 60.87%
 
Other 0 0%
 
Total:46

Wordplay semantics. We all got the message, so complaining about the wording isn't really necessary.



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Aura7541 said:
setsunatenshi said:

we are talking specifically about his quote:

"Sony themselves talked about 40 launch titles. So if I say 50 launch titles, why am I spinning?"

And that's what people are objecting here. Also the fact that Sony didn't call them launch titles like he implied.

It just looks bad on all fronts

If you looked at Sony actual statement on the PS Blog, they said along the lines of "enhanced games at the PS4 Pro's launch" which has a significantly different meaning from "launch titles".

that's exactly what I said... I suppose you meant to reply to someone else, not me directly :)



Why are they so bad at this?



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I bet that on launch the Nintendo Switch will have no built in in-game voice chat. He bets that it will. The winner gets six months of avatar control over the other user.

Why is it so difficult for some people to face reality? They're two different statements. One is honest and the other is deliberately misleading. And then the PR goes even further and tries to imply Sony said the same thing. A dishonest company for a dishonest fanbase. Sorry, that's the reality.

User was moderated for flaming - Aura7541

Last edited by Aura7541 - on 12 November 2017

 

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97metascore said:

when you have only one 97 metascore game on your system it's useless btw no matter how many games available at the launch for both pro and x

Please stop. It's not a good look.

Tmfwang said:

MS Xbox Senior Marketing Director Albert Penello recently said this in response to people who thought that enhanced games are not «launch-titles»:

 

«For this point, I disagree since I watched the industry use the exact same term for the PS4 Pro launch.  

Sony themselves talked about 40 launch titles. So if I say 50 launch titles, why am I spinning?

https://blog.us.playstation.com/2016/11/03/39-games-enhanced-for-ps4-pro-launch/

I’m really trying to understand how anything we said was spin, damage control or PR. We used the same terms.»

 

But going to the blog link that mr Penello provided, I don’t see any use of the term «launch titles» , but they rather said that 40 games were going to be enchanced at launch.

 

What are your thoughts towards this?

 

https://www.dualshockers.com/microsoft-explains-xbox-one-x-most-launch-games/

What are my thoughts? I'm wondering why you don't post the entirety of what Panello is quoted as saying per dualshockers:

Serious question. Most modern consoles launched with ~20 titles on day one. I’m not talking back-compat – I’m talking new titles that take advantage of the new platform. This can be re-masters, games that ship on past-gen and new gen, or new-gen exclusives. Quick search: X1 had 22. PS4 had 23, Pro had 30. Going back; 360 had 18 and PS3 had 14. Playstation 1 had 10.

We had over 50 Xbox One X Enhanced titles on launch day; 67 as of today.

When I check this list – I see nothing all the way back in the neighborhood of 50.

What am I missing?

***

In every console launch I have been a part of, the number of “launch titles” has always been a metric. As you know, I was doing a number of interviews prior to launch, and at the top of many lists of questions was “how many launch titles will you have that take advantage of the new console?” In fact, many people leading up to launch were suggesting that developers would not heavily support this console. So my assumption based on the number of questions I was getting was that the launch title metric was still important.

So – I did some research and realized that we were going to have more “launch titles” than any other console.

Now – if you were to count “playable titles” that honor would go to the PlayStation 3 by a wide margin, having the HW ability to play the PS1 and PS2 games would have put it in the thousands.

If I ever said we had more total titles to play, I misspoke. I think what we said was that we had more Launch Titles, which is quantifiably true, and I think I explained what I meant by that number on GB as well.

***

For this point, I disagree since I watched the industry use the exact same term for the PS4 Pro launch.

Sony themselves talked about 40 launch titles. So if I say 50 launch titles, why am I spinning?

https://blog.us.playstation.com/2016/11/03/39-games-enhanced-for-ps4-pro-launch/

I’m really trying to understand how anything we said was spin, damage control or PR. We used the same terms.

Panello is not lying when he says "the industry [used] the exact same term for the PS4 Pro launch"

https://www.mobipicker.com/ps4-pro-launch-titles-confirmed/

http://www.godisageek.com/2016/11/ps4-pro-launch-titles-list/

http://moviesgamesandtech.com/2016/11/04/playstation-4-pro-launch-titles-revealed/

 

Seeing a lot of users here with arms up. I have to wonder where the uproar was when media referred to PS4 Pro "launch titles".



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GribbleGrunger said:
Why is it so difficult for some people to face reality? They're two different statements. One is honest and the other is deliberately misleading. And then the PR goes even further and tries to imply Sony said the same thing. A dishonest company for a dishonest fanbase. Sorry, that's the reality.

This is some heavy language, Gribble.

What reality are you referring to?



What are my thoughts? I'm wondering why you don't post the entirety of what Panello is quoted as saying per dualshockers:

Panello is not lying when he says "the industry [used] the exact same term for the PS4 Pro launch"

https://www.mobipicker.com/ps4-pro-launch-titles-confirmed/

http://www.godisageek.com/2016/11/ps4-pro-launch-titles-list/

http://moviesgamesandtech.com/2016/11/04/playstation-4-pro-launch-titles-revealed/

 

Seeing a lot of users here with arms up. I have to wonder where the uproar was when media referred to PS4 Pro "launch titles".

«Sony themselves talked about 40 launch titles. So if I say 50 launch titles, why am I spinning?»

 

But here he’s clearly lying.



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Tmfwang said:

What are my thoughts? I'm wondering why you don't post the entirety of what Panello is quoted as saying per dualshockers:

Panello is not lying when he says "the industry [used] the exact same term for the PS4 Pro launch"

https://www.mobipicker.com/ps4-pro-launch-titles-confirmed/

http://www.godisageek.com/2016/11/ps4-pro-launch-titles-list/

http://moviesgamesandtech.com/2016/11/04/playstation-4-pro-launch-titles-revealed/

 

Seeing a lot of users here with arms up. I have to wonder where the uproar was when media referred to PS4 Pro "launch titles".

«Sony themselves talked about 40 launch titles. So if I say 50 launch titles, why am I spinning?»

 

But here he’s clearly lying.

Lying about what? Please elaborate.



Shaunodon said:
AngryLittleAlchemist said:
So ... the controversy is that Microsoft counted enhanced games as "launch-titles" for the One X?

I mean, he's not technically wrong, but saying "most launch titles ever for a console" is very misleading. You can't equate this to the launch of an actual new console, since it's only ever going to play the same games as regular Xbone; it's launch lineup isn't as relevant, and trying to use this as a tool for marketing is shady at best.

Most people should be competent enough to see through this though, so I'm not sure why it's a big deal. A marketing director being shady is just par for the course.

Thanks for clarifying.

I think I'd be more upset if it wasn't for the fact that it was blatantly obvious that Microsoft was including old enhanced games as "launch titles"when talking about the console. Like, as a hardcore gamer when they showed off trailers I was thinking "Ok, that's an old game, that's an old game, annnnnnnddd that's an old game". So I never felt like Microsoft was being deceptive. But, maybe they think casual gamers will just read it and assume there really are tons of unique games at launch. Deceptive I guess.



KLAMarine said:
97metascore said:

when you have only one 97 metascore game on your system it's useless btw no matter how many games available at the launch for both pro and x

Please stop. It's not a good look.

Tmfwang said:

MS Xbox Senior Marketing Director Albert Penello recently said this in response to people who thought that enhanced games are not «launch-titles»:

 

«For this point, I disagree since I watched the industry use the exact same term for the PS4 Pro launch.  

Sony themselves talked about 40 launch titles. So if I say 50 launch titles, why am I spinning?

https://blog.us.playstation.com/2016/11/03/39-games-enhanced-for-ps4-pro-launch/

I’m really trying to understand how anything we said was spin, damage control or PR. We used the same terms.»

 

But going to the blog link that mr Penello provided, I don’t see any use of the term «launch titles» , but they rather said that 40 games were going to be enchanced at launch.

 

What are your thoughts towards this?

 

https://www.dualshockers.com/microsoft-explains-xbox-one-x-most-launch-games/

What are my thoughts? I'm wondering why you don't post the entirety of what Panello is quoted as saying per dualshockers:

Serious question. Most modern consoles launched with ~20 titles on day one. I’m not talking back-compat – I’m talking new titles that take advantage of the new platform. This can be re-masters, games that ship on past-gen and new gen, or new-gen exclusives. Quick search: X1 had 22. PS4 had 23, Pro had 30. Going back; 360 had 18 and PS3 had 14. Playstation 1 had 10.

We had over 50 Xbox One X Enhanced titles on launch day; 67 as of today.

When I check this list – I see nothing all the way back in the neighborhood of 50.

What am I missing?

***

In every console launch I have been a part of, the number of “launch titles” has always been a metric. As you know, I was doing a number of interviews prior to launch, and at the top of many lists of questions was “how many launch titles will you have that take advantage of the new console?” In fact, many people leading up to launch were suggesting that developers would not heavily support this console. So my assumption based on the number of questions I was getting was that the launch title metric was still important.

So – I did some research and realized that we were going to have more “launch titles” than any other console.

Now – if you were to count “playable titles” that honor would go to the PlayStation 3 by a wide margin, having the HW ability to play the PS1 and PS2 games would have put it in the thousands.

If I ever said we had more total titles to play, I misspoke. I think what we said was that we had more Launch Titles, which is quantifiably true, and I think I explained what I meant by that number on GB as well.

***

For this point, I disagree since I watched the industry use the exact same term for the PS4 Pro launch.

Sony themselves talked about 40 launch titles. So if I say 50 launch titles, why am I spinning?

https://blog.us.playstation.com/2016/11/03/39-games-enhanced-for-ps4-pro-launch/

I’m really trying to understand how anything we said was spin, damage control or PR. We used the same terms.

Panello is not lying when he says "the industry [used] the exact same term for the PS4 Pro launch"

https://www.mobipicker.com/ps4-pro-launch-titles-confirmed/

http://www.godisageek.com/2016/11/ps4-pro-launch-titles-list/

http://moviesgamesandtech.com/2016/11/04/playstation-4-pro-launch-titles-revealed/

 

Seeing a lot of users here with arms up. I have to wonder where the uproar was when media referred to PS4 Pro "launch titles".

The difference is that this is the media, not Sony saying it?