I'd say nintendo, but not by much. That's me being objective since I'm not swayed by any of the nintendo titles, even pokemon.
Sony's titles are way more appealing to me but so much of it is on 2018 and while there are some cool titles coming this holiday, it still feels dry.
I don't care about MS's titles and I specially don't care for the XBoneX. Any games that i did take interest in (cuphead and the last night) are on PC so I don't need an xbox
Overall, I feel very underwhelming by E3 as a whole.
EDIT: It just hit me that Nintendo just needed to announce two titles, with nothing to show for, to win E3. That is a very, very low bar for all companies.