NightlyPoe said:
So, you believe that keeping your costumers in the dark is a good idea?
If your goal is to keep the customers focused on the product that is your current marketing priority, sure. Nintendo's priority right now is marketing and selling Arms, Splatoon, Pokken Tournament, Mario Odyssey, Xenoblade 2, Fire Emblem Warriors, and that Mario/Rabbids game.
If that's your priority, then keeping the spotlight there just makes sense.
You also believe that the best way to gain new customers is also keeping them in the dark and not hyping their consoles or making people confident that, this time, they can buy a Nintendo console without second-thoughts?
I think that hyping the console with what is there and not what is a promise has its merits as a marketing strategy. Promising games a year in advance sometimes just makes people wish for what they don't have instead of being hyped for what is in front of them.
You also need to keep in mind that Nintendo is publishing these games themselves. So they are doubly invested in making sure their current and imminent products are what customers are yearning for.
Not only me, but if not everyone, pretty much everyone operates in a simple way: show what you have for this year and the next.
Just because everyone does something, doesn't mean it's the only way to do it. Before last year, it was assumed that the only way to run for president was to build a portfolio of donors, endorsements, policy positions, and a team of professionals. And look how that turned out for everyone who followed that model.
Again, Nintendo's going its own way. We kinda expect them to do that, so they have some latitude. Sometimes it works, sometimes it doesn't.
Either Nintendo struck gold in marketing strategy (software reveal planning) and nobody realised that or they are just way wrong.
Not necessarily "wrong" just different. Sony's doing just fine using its current strategy. Again, there isn't one way to do marketing. One resaurant might focus on the food and chef, the next might center their marketing on a clown, and a third on a 50s retro look, and yet another might have a series of half-naked women eating burgers.
All of these might be successful, and all might fail. But none of them are necessarily the "right" way to market.
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