Prior to Wii's launch:
Lots of Nintendo fans were talking about the Wii, which lead to strong initial sales.
After launch:
Sales gathered traction from kids and word of mouth about the all new motion controls and relatively low asking price
Over lifetime:
Word of mouth permiated previously untapped generations and demographics, parents and grandparents picked up the console not just for their kids but for themselves.
By the end of the Wii generation the hype about motion controls had burner out, kids that were initially hyped about Nintendo and it's games moved on, for many of the younger generation the Wii was the stepping stone into gaming that for most ended with moving to either xbox360 or PS3 where they considered the games more adult oriented.
The parents and grandparents did not stick around either, the whole thing was a one off, a combination of enticing gimmick and market timing.
The Switch launch has much more parralels to the WiiU, and we all know how that turned out.
- poor 3rd party support
- strong initial sales that pattered out
- confusing message (VC, paid online, app needed for some features, etc)
- thin launch lineup
- lacking many of Nintendo's most requested IP's
- still using a tablet design to try and tap the now mature tablet market
- no real major pull to set it aside from other devices
- it's a tablet that's seen as a home console.becayse they refuse to take the 3DS off the market, so they could call it a handheld till they're blue in the face but people would see it as a home console
Personally, I think it'll do better than the WiiU, but land somewhere between 20 and 35m