Angelus said:
Steam has competition in the way that iTunes has competition lol
And it has very little to do with appeasing shops. It's simply that publishers don't want to devalue all the product they have sitting on shelves by lowering the prices of their digital counterparts. They wanna sellthrough as many of those physical copies at the best price they can, or else printing all those discs was a huge loss. The PC market doesn't have that problem, because....well the physical market is dead lol. So no, it will not turn out to be quite different
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Publishers like the higher margins on digital, and there's still the platform holder cut to keep console prices higher.
I doubt they are worried about devalueing their product on the shelves, they could simply print less, and see higher returns overall. They don't want to undervalue their digital prices, since digital is slowly taking over anyway. Let it run its natural course. Publishers have long since wanted to raise the prices, yet shops want to stick to the $60 price tag. Adding digital for the same price is effectively raising the average game price, win win.
Anyway Civ 6 on Steam is full price here (CAD 80), as well as Dishonered 2, COD: Infinite warfare, Watch dogs 2, Steep. So I guess you're right, it won't be different!