The new Xbox One S is the only console with 4K Blu-ray, 4K video streaming, and HDR. Experience richer, more luminous colors in games like Gears of War 4 and Forza Horizon 3. With a higher contrast ratio between lights and darks, High Dynamic Range technology brings out the true visual depth of your games and 4k entertainment.

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Loving these new Xbox One S ads. HDR is something I am really looking foward to.

Yaay?
My ps4 also had hdr.
My pro hde+ 4k streaming + 4k gaming.

I really don't understand people who "love" ads like this... it's not like it's funny or even personable in any way.

Yeah, HDR is an option on PS4 as well, no? There's an expanded/enhanced color rangel in the settings at the very least.

^^^^^ These do not make good homes.

Great commercial. Loving how MS demonstrate the difference it makes in quality. The only console with 4k blu-ray is a nice advert.

I heard from some angry xbox fans that ps4 pro is getting more hdr titles than xb1 s. I heard that nba 2k17 is one of them.

Wow, I can really tell the wonders of HDR...

on my non-HDR screen....

Yeah lol, it reminds me a bit of HD TV commercials showing really nice images of waves smashing over rocks and stuff... it's like wow how clear that looks... wait... my TV at the time was SD, fuck it, the commercial showed me my TV had some awesome waves on it, sold me on SD for many more years.