Recent examples? Sony seems to have been pretty quiet as of late. Not really a point in saying much; the winner never needs to lol

Microsoft used to do it a lot last gen. They were only winning in US. Even this gen they had that Destiny perfume.

Sony doesn't do it these days even when they win globally.

What Sony did and how they capatilized on the XboxOne luanch was both totally appropriate and very good marketing-  They capatailzed on Xbox s many mistakes as they should have-  They did so by doing a great job of differentiatng their product/philosophy from Xbox's-  AND now theXbox divsion is better for it-  they were going in the wrong drirection but Sony made them pay and now Xbox is competing hard for the consumer while Sony has become kind of "fat and happy"  (and prob being throttled by Sony of Japan) over their own success-  Hopefully Xobox will make sony pay ( i think they already are) and Sony/Playstation will become better for it-  in the end this kind of competition is better for the consumer-   Which is one of the biggest reasons i will never understand the fan boy wars-  becasue people who like and own Xbox should be the people who hold them accontable the most and people who like/own Playstation should hold them accountable the most - same for Nintendo-  but it is the opposite in the fan boy wars-  I ll never understadn that- 

I'm trying to think of what Sony has done recently that threw shade at MS. I keep hearing people bring up the "this is how you trade used games on PS4" thing. But that was kind of a necessary evil that made MS back off those policies. MS would have done WAY worse with Xbox this gen if not for that. Sounds like more people are mad at Sony for not adopting that same policy.

MS has been more aggressive this gen, I believe. Larry Hyrb called Sony their enemy in a Battlefront video he had to take down. On that note, they've disrespected all of Sony's marketing deals. Stopped sharing their numbers when they were bad. They're not in this industry to be second place. They've literally been telling people their morale is down at the company because they're not in the top spot. So, House shouldn't be surprised that they're going to throw a jab at any opportunity. MS has said on record they wanted to trounce Sony, using the word "kill", so I'm surprised they've been this cordial so far.

Sony spent the entire last gen being shit on by Microsoft.  So when Microsoft dun goofed at the start of this gen they gave them a taste of their own medicine.  

The only reason Microsoft were quiet at the start of this gen was because it's kind of hard to shit talk the competition when you're doing a different 180 every week. 

Sony have been relatively calm the past 2 years despite absolutely dominating sales WW. if that was Microsoft they'd be the most arrogant company you'd ever see. 

First chance they get though,  the digs get thrown.  But Sony ain't biting.  They'll just keep dominating sales and have a little giggle. 

Doesn't make the way they did it any less BMing though...

Power was such a important aspect for Sony this gen. Not only did they down played the XB1 in so many ways. They were the ones talking up 1080p. I wonder how they will go once that graphical advantage disappears.

Lol, Sony calling out Microsoft on their shit.

I love it Microsoft is counting the eggs even before Scorpio is out.

Sony should reveal the PS Five and write the v as an r.

Because we all know what happens to scorpions when confronted with Fire.

I don't see anything negative in MS' statement.
Literally the design goal of Scorpio is to be the most powerful console.
Not just hoping it will end up that way, but using significantly higher budget to ensure that.
Because when you throw an extra $100+ of performance hardware around, you get higher performance.
Their memory model is moved to that of PS4, just with better clock/core#/architecture.
Clearly Sony's strategy post-Scorpio will not be to literally contest that category,
but say "OK, ours is $100 cheaper (or whatever), and still looks/plays great, with many games."
So according to House, MS should say "OK ours costs $100+ more, but we can't tell you what we do with that."?
Xbone was the weaker of the two consoles. MS is designing Scorpio to be the strongest, by far.
Is Sony complaining that MS doesn't stand still? Laughable.
I mean, I don't really see MS changing sales landscape alot with Scorpio, but the defensiveness in Sony's reaction is absurd.
(at most I expect Scorpio+Xbone to achieve 1:2 sales vs. PS4og/s/pro, up from current ~1:3, obviously intro is higher than avg)