First of all, not sure if this is a sales or gaming discussion as it covers a broad range of subjects, so mods, move it as you see fit.
As we all remember, When the TR reboot was released, we all thought SE and CD had a success on their hands, only for SE to turn around and say the game had to sell between 5-6 million copies within its 1st 4 weeks to be considered a success. Although the game sold 3.4million copies, it wasn't until the end of 2013 that the game managed to break even. This was due to the $100 million budget the game had.
http://www.eurogamer.net/articles/2014-01-17-tomb-raider-finally-achieved-profitability-by-the-end-of-last-year
Now rumours have it that RotTR had a similar budget of a $100 million and that being one of the reasons for MS's exclusitivity deal (to get to black sooner as supposed to later). Rumours are that MS payed around $20 million and picked up some of the marketing costs meaning SE only had to bring in $80 million more to break even. However, as it stands now, well atleast according to chartz, RotTR has sold around 1.75 million copies across PC, 360 and X1.
1st full four weeks: 836k sold (~ 616k X1, ~170k 360, ~50k)
MS PR: 1million+ by the end of December 2015. https://www.destructoid.com/well-rise-of-the-tomb-raider-hit-1-million-sold-at-least-331617.phtml
By early December, and probably due to a combination of slwo sales and the holiday period, RotTR was already being discounted (so were games such as Fallout, but they had sold far more than RotTR).
http://www.gamespot.com/articles/gaming-deals-40-rise-of-the-tomb-raider-buy-2-get-/1100-6432883/
http://www.polygon.com/2015/12/22/10645708/xbox-holiday-sale-countdown-discounts-xbox-live
http://n4g.com/news/1833364/rise-of-the-tomb-raider-sees-33-price-cut-on-amazon
The game was given away as part of free games with X1 deals and then saw further drops in price across 2016. The game for the last few months can be found as cheap as $25 brand new.
https://www.amazon.com/Rise-Tomb-Raider-Xbox-One/dp/B00KVRNIQU
As we know, no publisher takes home the full $60 from a game. As the Kotaku article below shows (and other sites covering breakdown of cost), the publisher roughly takes home $27 from a fully priced $60. So let's do the maths for RotTR:
http://kotaku.com/5479698/what-your-60-really-buys
If RotTR sold 2 million copies at full price:
80million budget (taken $20million MS financed away)
2,000,000 X 27= $54,000,000
Loss= $26,000,000
If RotTR sold 1 million copies at full price
1,000,000 x 27= $27,000,000
1,000,000 x 18= $18,000,000 (The 18 is for the discount which was applied by MS on their store and other stores equating to 33% off)
Loss= $35,000,000
If RotTR sold 700k at full cost (the 33% off discounts kicked in about a month from release)
700,000 x 27= $18,900,000
1,300,000 x 18= $23,400,000
Loss= $37,700,000
I won't go into the free bundled copies, the b1g1f copies or the one which have been sold for $25 /£25 as the above gives a good indication of how good / bad they have done under the best circumstances (all copies sold at full price). Also, I'm sure there is money they have made from DLC (although I have no idea how much it would have cost to create the DLC and how well the DLC has sold) and limited and collectors editions so in the end, it should balance out some what.
SE probably knows they haven't sold enough copies and certainly not enough at full cost. They also know that there won't be a next gen any time soon unless they are to develop a 2K or 4K definitive edition of the game for Neo and Scorpio, meaning they are banking more on making their money back from the PS4 lanuch. Additionally, they know there is bad blood between their PS fanbase and themselves.
SE out of desperation to claw back production costs took on MS's offer and (IMO) now are hoping to at least sell 1million units on the PS4 at full price to bring down those losses.
Scenario 1 (2 million sold at full cost):
1,000,000 x 27= $27,000,000
2,000,000 x 27= $54,000,000
Profit= $1000,000
Scenario 2 (1million discounted):
1,000,000 x 27= $27,000,000
1,000,000 x 27= $27,000,000
1,000,000 x 18= $18,000,000
Loss= $8,000,000
Scenario 3 (700k sold at full price):
1,000,000 x 27= $27,000,000
700,000 x 27= $18,900,000
1,300,000 x 18= $23,400,000
Loss= $10,700,000
I believe the $60 release on the PS4 is a desperate attempt to claw back on those losses. I personally don't think the PS4 version will sell a million copies at full price. If they are lucky they might 500k, considering the other big games which are being released this year which will all have bigger and better markerting pushes than a year old game. Just like last year, RotTR might be buried under big titles and marketing for:
Mafia 3
Watch Dogs 2
TLG
PSVR and all the games that come along with it
FFXV
COD
BattleField 1
Destiny
FIFA 17
Persona 5
TF2
WoFF
GR2
What is interesting to think about is how the sales may have eneded up had they released the RotTR at the same time on the PS4, considering the PS4 was without a big game at the end on 2016 since Uncharted 4 got delayed. The reboot TR sold 1.1million units by the end of its 4th week on the PS3 and a total of approx 2.1 million copies before the end of the year (9.66 months since it was releases in first week of March).
4 million copies sold at full price
4,000,000 x 27= 108,000,000
profit = 8,000,000
3 million copies sold at full cost
3,000,000 x 27= 81,000,000
1,000,000 x 18= 18,000,000
loss = 1million
2 million copies sold at full cost
2,000,000 x 27= 54,000,000
2,000,000 x 18= 36,000,000
loss = 10million
What do you folk think? How well do you think RotTR will sell on the PS4 at full price and if it doesn't sell well, will it, if at all effect the third installment in the series?








