Agreed. Sony needs a 50$ pricecut if they still want to outsell the Xone on a constant basis in the US. A pricedrop would also help a whole lot in boosting hardware and software sales outside the US and convince more people to bite the bullet when PSVR releases. % more days, and we will probably have a far clearer picture of what we can expect from this Q4.

Supply and demand. There is no need.

Yes, we're at saturation point as far as 'core' gamers go but there's room for expansion still. That core market isn't a set number, it's a number that increases or decreases based on trends, which is when price cuts factor in. MS have had to cut prices because their core market is shrinking but Sony have continued to broaden their demographic by offering a variety of experiences, hence no price cut just yet.

I keep saying this but Sony don't think like console fans, they're a business and as such have bottom lines and targets, both of which have and are being met. What Sony are trying to do is redress the problem they had last gen which is selling at a loss and using services and games to cover those losses. It's not a sustainable market unless you can untether those services and games from 'branded' hardware, enter PSNow.

The next step is to retain profit made on any hardware you sell and that's the point we're at now with the PS4. The Slim represents a cut in production costs for Sony enabling them to offer the product at a lower price without losing profit. The Neo represents the hardcore to core market and is for those who are already well and truly engaged with the Playstation brand and want to upgrade, which is why it can be offered at a premium and so keep that profitability.

The stage is set. The 7th will decide.

I think with the ps4 slim sony will win again in america, because here in europe and japan the things are different

From a gamer to a gamer, content is king.  And I'm sure both Xbox and PS will sell great.  But I'm not too optimistic that the PS4 will outsell the Xbox One if Sony doesn't lower the price.  

I'm hoping Sony will make several major Slim announcements next week.  September just started, and we've already seen an unboxing of the PS4 Slim.  So I think it would be reasonable to see a PS4 Slim release date of around the middle of October.

They are going to lower the price. What do you think the slim is about? They just lower the price when they see fit not when another company cuts the price because they have to.

Understood.  But until I know the price and release date of the slim, I'll remain pessimistic.

excellent choice of gifs bruhh

Why pessimistic? What have Sony got to be pessimistic about? They're selling the amount of consoles they targeted, making the money they expect to and are about to release the Slim, Neo and PSVR. Watch the E3 conference when Shawn Layden mentioned there are 40m PS4s out there capable of using PSVR. When he got a cheer from the audience for the 'number' he faltered slightly and said rather embarrassingly 'well ... thanks for that.'

People need to stop thinking Sony are PS Fanboys, they're a business.