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Forums - Microsoft - Is This Misleading Marketing? (MS: GoW)

Michelasso said:
walsufnir said:

Ah, the Uncharted 4 reveal trailer which made people hope the game could be 60fps becaue naughty gods. Amazing...

It was running in real time on a PS4, and it was at 60 fps. ND was aiming for 1080p60fps, then they dropped it and it was plenty advertised. No lies there. MS is using PC footages, hides it in the description only few read, especially from mobile, and it isn't the first time they show videos in the Xbox channel not made in a Xbox. Once they even showed PS4 footage (so they are either liars or incompetent).

Sure, in the end, all people realized that the trailer did not relate in any way to actual gameplay and that 60fps with this type of quality was never to be achieved in that game but when there way only the trailer and Corinne's tweets, people believed the game coud actually achieve 1080p60 while it was clear it would never reach that.



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Angelus said:
Maybe you should also make a thread about how every Battlefield 1 trailer showing PC footage with an Xbox advert at the end is deceptive

Oh!



Pocky Lover Boy! 

This actually could be considered misleading. I believe that the FTC says that it being in the description is not valid because the video can be embedded, which as we know when that happens it does not show the description.



People are really going so far already, like someone else here said: I'm out.



Proud to be a Californian.

Yeah it's misleading, having the link saying it's PC means they aren't in the wrong but it's definitely misleading how ever you look at it.



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walsufnir said:
Michelasso said:

It was running in real time on a PS4, and it was at 60 fps. ND was aiming for 1080p60fps, then they dropped it and it was plenty advertised. No lies there. MS is using PC footages, hides it in the description only few read, especially from mobile, and it isn't the first time they show videos in the Xbox channel not made in a Xbox. Once they even showed PS4 footage (so they are either liars or incompetent).

Sure, in the end, all people realized that the trailer did not relate in any way to actual gameplay and that 60fps with this type of quality was never to be achieved in that game but when there way only the trailer and Corinne's tweets, people believed the game coud actually achieve 1080p60 while it was clear it would never reach that.

She has been too confident. They thought they could achieve it, but with the graphics quality ND had in mind it became clearly not possible with that HW. Which as we know isn't really that powerful, hence the incoming powered up consoles. We can say she/ND dropped the ball, but I'd rather have a developer like ND aiming high and then taking it back than one aiming for "parity", then making a mess in any platform. The final Uncharted 4 game, although at only 30 fps, is a technical marvel anyway.

Still, this is off topic. It doesn't change the fact that with nearly zero cost MS could add at the beginning of the video the description of the system used for the footage. I believe even the console version would still have got benefits from it. I think it is pretty clear nowdays that the gaming community and the Internet in general doesn't like to be lain or misled.



Reaching a bit aren't you? It's in the description and more people than you think read those. Nowhere does it say it's Xbox footage.
This happens all the time but I guess it being a MS exclusive it warrants these types of threads.



Not misleading the all. The grand daddy of 3rd person shooters is back baby. So expect more threads like this from the usual suspects.



I fail to see how this is misleading... if anything I think they should be commended in their transparency.

GoW is a Xbox AND PC game which supports cross play. If you buy the game on Xbox, you get the Xbox version AND the PC version. Microsoft are just showing the best version of the game and very clearly stating 'this is running on PC', but, the game is the same and a customer that purchases an Xbox One and with GoW, will have access to the PC version advertised.

MS have gone out of their way to be transparent here, more so then any other company it seems. Compare this to other companies who put PC-versions of their game on stage and then add fake button prompts and/or tell people 'this is running on PS4/X1 and you can expect to see the final game looking like this'. I'm looking at you Naughty Dog - 'running on PS4 at 60FPS, this is what the final game will look like.' Yep, it looks identical: https://i.ytimg.com/vi/NkRpUvRgxNU/maxresdefault.jpg




XBL: NathObeaN | PSN: NathObeaN | Steam: NathObeaN

So now is OK to use PC footage in Xbox ad and it's not misleading and people's defence is that other companies do it?
Why can't people just admit it? Why does other companies even come into the question?