I think VR Arcades are a great idea but it's the initial investment. You would need probably a dozen stations or more for it to be worth even trying so that's a dozen Oculus Rifts or Vives or PSVRs which is thousands right there. Then you need systems for those. For the Oculus and Vive you need a VR capable machine and a good one. For PSVR you need a PS4. Again, thousands up to tens of thousands just for the hardware depending on how good an experience you want. Then you need space. If you want Room Scale, you need a very large location (in fact, I would recommend a standalone store rather than a rented space for a Room Scale experience). If you want to focus on sitting down experiences with a cockpit focus, then you need to less space but you will want to make it a very premium experience. Remember between Vive, Oculus, PSVR and the Gear VR, a lot of people are going to have access to VR. You want to give a very good experience people don't feel they could easily replicate at home. So now you are talking about something like a pod or high end chair or similar setup with high end sound and probably specialized controlers like a wheel for a racer or a joystick for things like EVE Valkyrie. So again, more money. And then you need branding, you'll want to upfit the space really nice. And then a company like GameStop would want to/need to do multiples. That's a ton of investment to create a successful, sustainable VR Arcade chain.