By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Sales - May 2016 NPD Thread! Hardware and software numbers up!

Mazzy said:
ZhugeEX said:

 

Yup. To clarify, I don't have access to NPD data directly but some months I'm able to get the official PR and Top 10 before public release and also some tidbits from people who do have access. 

Hence why some months I may post loads and other months I barely post anything at all. 

Do Cosmic, Cream, and John Harker have access to data directly or is it a similar situation to yours? 

All three leakers all have direct access....CosmicQueso probably lives in California and works as an analyst or for some big publisher. John Harker probably works for Ubisoft, and Creamsugar probably lives somewhere in China and works for one of the firms that get data over there.

ZhugeEX is kind of like...a pseudo-leaker. Sometimes a leaker, sometimes relaying conjecture based on existing leaks.

I'm the only leaker who has an active relationship with The NPD Group, so everything I post is sanctioned and approved by them. That's why I don't bother with any of that obfuscation nonsense.



Around the Network
Aquamarine said:
Also another interesting thing ZhugeEX said:

"New software released in May made up 51% of total software sales."

This is emblematic of the current state of the retail industry. Everything at retail is focused on the latest and greatest....catalog sales continue to weaken as the years go by.

This isn't good news for companies like Nintendo who base their entire business plan around building a catalog that sells-through throughout the entire generation.

I'd wager that digital is also another reason why catalog sales have dropped at retail. Agree that being focused on the "latest and greatest" is probably the main reason but some publishers have talked about how they've had strong back catalog sales due to putting their games on digital distribution platforms. 

Can't remember who it was who said it but one publisher noted that as they released a new game in the series, sales of prior games on digital platforms saw sales increase considerably. 

 

 

(Also, I want to make a point that whilst I don't have access to NPD data. I do have access to other data from other market researchers.)



Ryng_Tolu said:
Aquamarine said:

Looks like ZhugeEX did some conjecture on Twitter from my data. He's correct: both Quantum Break and Star Fox Zero had very poor second months relative to expectations.

Quantum Break still hasn't hit 200K in packaged software sales, and Star Fox Zero *wasn't even the best-selling Nintendo title of the month*...and the best-selling Nintendo title (Pokken Tournament) sold less than 35K.....absolutely pathetic for those two new releases.

But about Pokkén, does <35k mean is over 30k?

...Or is just "under 35k" ?

Not significantly below 35K.

 

Wanna know what new Nintendo release sold WELL below 35K and was DOA in the USA retail market?

Disney Art Academy....that title bombed hard.



ZhugeEX said:

(Also, I want to make a point that whilst I don't have access to NPD data. I do have access to other data from other market researchers.)

Yeah, don't you have lots of inside data for the electronics industry? Like if you wanted to know the number of phones sold in markets and stuff like that?



Aquamarine said:
Also another interesting thing ZhugeEX said:

"New software released in May made up 51% of total software sales."

This is emblematic of the current state of the retail industry. Everything at retail is focused on the latest and greatest....catalog sales continue to weaken as the years go by.

This isn't good news for companies like Nintendo who base their entire business plan around building a catalog that sells-through throughout the entire generation.

I've always really felt consoles were about the newest and latest. PC is more for playing the same games / older games. MMOs, MOBAs, multiplayer survival, browser games, CSGO, TF2, Skyrim, Minecraft, Civilization, etc. in addition to a focus on emulation, Steam sales, the biggest games catalog, and so on. (obviously not saying PC can't be used for newest and latest, but seems that is only a very niche subset of PC gamers)

Also the adoption of digital and PSN sales will really help publishers continue to see a steady stream of income from old games that would have previously been mostly from the used market. 



Around the Network
Aquamarine said:
ZhugeEX said:

(Also, I want to make a point that whilst I don't have access to NPD data. I do have access to other data from other market researchers.)

Yeah, don't you have lots of inside data for the electronics industry? Like if you wanted to know the number of phones sold in markets and stuff like that?

Yup.



Aquamarine said:
Ryng_Tolu said:

But about Pokkén, does <35k mean is over 30k?

...Or is just "under 35k" ?

Not significantly below 35K.

 

Wanna know what new Nintendo release sold WELL below 35K and was DOA in the USA retail market?

Disney Art Academy....that title bombed hard.

Oh that's interesting.

So we know it sold 251,000 unit first month, and was over 84,000 the second month. Now we know is "not much" under 35,000...

Is safe to say it's LT sales are AROUND 370K?



Mazzy said:

At this rate, it will be difficult for Uncharted 4 to outsell TLoU, a new IP with a comparatively much smaller marketing budget, dev time, and team size. 

Just food for thought. 

The million dollar question is.....

How many people bought TLoU twice?



Aquamarine said:

Quantum Break still hasn't hit 200K in packaged software sales, and Star Fox Zero *wasn't even the best-selling Nintendo title of the month*...and the best-selling Nintendo title (Pokken Tournament) sold less than 35K.....absolutely pathetic for those two new releases.

Wow... I kinda suspected QB did bad but... still.

Starfox Zero... Im not surprised, the reveal trailer first shown for it got so much flack for its graphics, and people being put off by the motion controlls for it.



Shadow1980 said:

The situation isn't that bad in the U.S. May was a pretty bad month, no argument there. Also, Q1 showed that it's clear that the XBO has passed its maximum sales potential at the $350 price point. But overall, the XBO has been selling quite well in the U.S. Adding up all the NPD numbers I have so far, the XBO has passed the 12 million mark domestically, which is pretty damn good. But yeah, outside the US & UK, the XBO is doing dreadfully. It's bombing far worse in Japan than anyone thought possible and has been in steady freefall, and in continental Europe it's closer to the Wii U in sales than it is to the PS4. Xbox is, much like the original, going back to being a system that does not appeal to many outside of Anglosphere nations.

I have seen lots of pan-European GfK data points which agree with this assumption...it's not a phenomenon present exclusively in Chartz estimates...it's an actual fact. PS4 far exceeds Xbox One in pretty much all European countries.

Xbox One is a decidedly niche system. Going from a market leader to a niche system is a much more staggering decline for Microsoft because they aren't nearly as invested into the video game business as Nintendo is....they can afford to discontinue their video gaming division tomorrow and still thrive as a company. That makes it even more important for Xbox products to do well....when they're not doing well like this, I fear for the future of Xbox as a platform.