^I said "Beyond game sales, MS doesn't give a rat's ass what Nintendo is doing" and "MS didn't enter the game market to only sell games, they wanted a piece of the emerging download entertainment market and home theatre hub setup".

Reading comprehension FTW!

I think they pretty much achieved their goal to gain a significant share of the market, however they would much rather be in 1st so their goal will never be achieved.

umm..... hmmm....... beyond games and consoles  what does nintendo sell????

second i disagree they entered TO SELL GAMES.......and make a spot in the living room............ they did not make the xbox to have people down load shit....... thats an added bouns to the xbox. they saw sony making money and they thought it was a danger to their core bussiness........  (windows...it says so in that book as well i 4get the name tho)

Reading you say huh............. hmmmmm

So the DVD has been around for 11 years... VHS was around for what... 20 years ??? New formats are comming out at a much faster rate than they used to... and I´m not even tuching downloads... now how long do you expect gaming to be around ??? Thats right, forever... so dropping the ball in the gaming industry is much much worse than losing a video format IMO, Blue-Ray might be around for another 10 years but the Playstation brand should be around much longer... if Sony had done things right and put its money on the future of the Playstatin brand they could have crushed Microsoft and Nintendo... then even our children would still play on a playstation... and ask us "Daddy what was a Blue-Ray and who was this Nintendo you keep talking about ???" But now Sony lost most of what they gained with the PS1 and 2 and face much stronger competition... they simply screwed up...

Oh and you should listen to rocketpig instead of fighting against him... he knows what he´s talking about... 

EXAAAAACCCTTTLLLLYYYY.

*bangs head on desk*

You seem to think that I believe Microsoft entered the market to lose money... Obviously that's not the case. They want to make money on everything, just like every other company ever created.

But to think that they didn't enter this market to get a piece of the download market is ridiculous. What is the point of having an entertainment hub if said "hub" only plays games? The entire point of a hub is to bring different experiences together in one unit.

Seriously, you need to re-read my posts. You're arguing a point I'm not trying to make.

 Then whats the point of the core/arcade?

The SDF is in force in this topic.

Obviously MS had a goal of being more profitable, but I'm guessing they are VERY pleased that they have contributed to torpedoing Sony.

This is what MS does, people. Do you think IE is profitable? Or MS Java? They are a proactive company and they go after potential threats to their dominance.

I think Peter Moore represented Microsoft's goals far more officially than anyone here's opinion (although opinion's are fun!).

read:
http://www.joystiq.com/2006/12/06/moore-claims-360-will-surpass-10-million-milestone/

snippet:

"Microsoft has always stood by their belief that the first manufacturer to dash past the "10 million sold" finish line will be crowned the winner of ye grande console race. Speaking to Bloomberg, Peter Moore goes a step further and confidently claims that the 360 will not only meet, but surpass the 10 million mark before the year keels over."


Bottom Line:

XBOX 360 has definitely not met Microsoft's goals, as they are floating in third plce current sales for months now. I can't believe anyone at MS thought that in 2008 a price drop would at best bring them to a "closer third place".

It's now time for MS to "pull a Gamecube" and hunker down for the long haul, and figure out what they've done wrong and correct it for the next round...

It's too early to start discussing success v's failure when the generation isn't half over yet. 360 is a couple of years old and the PS3/Wii 7months behind it.

However, I would think MS are very happy with the state of the 360 so far. It's surpassing it's predecessor, dominating in the U.S and U.K. It has vastly improved its sales in Japan and sales trends are tending upwards. It has recieved alot of multi platform support, many were previous PS exclusives and the XBL service is attracting a very high user rate. Add all that together with being a profitable system and MS are onto a winner.

Whether or not MS achieved it's goals is something we'll probably never know.