If it's something special then the's no need to rush it out for E3, why share media attention when they can have all the focus for themselves at their own event?

You prove my point by continuing these conversations about NX. You must not be much of a Nintendo fan if you can't recommend NX as this is the most exciting time to be a fan. With the potential of a unified software front with all development going for a handheld console hybrid or at least easy to port. Any  Nintendo fan would be happy if Nintendo goes to cartridges that can be used in your handheld and also your home console.  They could have continued the typical yearly 3-4 games at the holiday time but what's the point without 3rd party support. So instead of wasting that on a dieing console move support to a new console get the first year sales going and get 3rd party support. E3 is big but most gamers still don't pay attention to it especially the casuals that play mainly cod/Madden. 

Oh I'm a fan alright, but far from the dreamer who visited this website 3 years ago. You should have seen the optimism I held for the company before the ensuing years of utter disappointment. The whole big dreams thing died around 2 years ago at E3 2015, concreted by this year. 

But you seem to want to take speculation and say "lets all get hyped guys" on something that may not even be true. For Nintendo, the only thing we can do is wait and see. Also, while a handheld home console hybrid would be cool, a simple unified library across two completely seperte devices would be stupid IMO. If they are two seperate devices, I want a reason to own both. 

You're essentially asking me to put my faith in a company who has let me down for 2 years straight, but not to worry because next year things will be different. Like how this years E3 is going to be different than last year, the same as how this holiday season is going to be different than last years, like how third party support is on board with their big titles this time with the Wii U. There comes a point in a persons life where they gotta start coming to grips with reality. I don't believe in Nintendo anymore, nor do I think hardly anyone else in the world does. 

Will I buy NX? Yes, I am going to buy NX because I love Nintendo's 1st party offerings. They are what I love about gaming, Xenoblade Chronicles is also a series I will not deny myself. But this isn't about me and you or the 50 other people posting on this or even the 150 who voted. This is about Nintendo NOT repeating the same mistakes as the past, one of the biggest ones would be marketing. It's a HUGE reason the Wii U never took off more than it had in its release year, and could have steamrolled all the way to it being what we know the Wii U is today. 

Because that's when you have the attention of the biggest audience. 

E3 2015 was 11 months ago........

Lol, true. More that no big games in two years were announced. My mistake. Last one being Zelda E3 2014.

As much as I hate this endless waiting game and disappointment after disappointment, I'm going to go ahead and say yes. In order to regain faith and goodwill and not have people take a wait & see approach, they need the NX reveal to be hype as hell, and if they need more time to do that, then take it. Only got one chance with this, absolutely can not afford a screw up here.

Not entirely true as the whole audience isn't all focused on you much like football fans don't watch every game at the world cup, many people tune in only for specific showings, at an event specific to the NX everyone would literally be tuning in for the NX and nothing else. The point of the event would also mainly to be to inform the media would be invited so they can pass on what's shown to the masses who don't tune into E3 and the like.

I think there's a misunderstanding about "hype" needing X amount of time to generate. As if you unveil longer before launch, you are guaranteed more hype. It doesn't work like this.

"Hype" comes from excitement about a product, excitement for a product only occurs if the product is worth being excited over in the first place.

If you have a great product that really impresses people, hype is the easiest part of the equation.

There was sky high hype for the N64, and really Nintendo only really formally unveiled the N64 seven months prior to its Japanese launch (November 1995 unveiling, June 1996 launch in Japan).

Hype is not the be-all, end-all, you need to have a very well thought out product that illicits a lot of value to the consumer.

Hype hasn't been Nintendo's problem. Not being able to relate to modern Western gamers that make up the bulk of the industry now, poor hardware decisions oand gambling on gimmicks to sell hardware, split development resources between home console and portables, and poor relationships with third parties are Nintendo's core problems, not hype.

Maybe not every fan, but the most watched game by the most people would be the world cup, or the super bowl, or stanley cup, ect.