Ok, thats funny.

I will forever miss the slogan in the early days of the DS...
Touching is good...

Really pushing the red colour scheme. I like it.

Get N or get out. Still the best one.

Nintendo's marketing is still horrible.

First rule of marketing, avoid to put "no" in your slogan.

+1

Couldve at least done "no playce like it"

I'm really happy with the slogan. Not because of the slogan, but because if this is a slogan which they want to keep for the NX era (which I pretty much assume that's the case) we will possibly have a standard button scheme. And that's always good.

Dang, I missed the whole fiasco behind this slogan, from people shredding it to pointing out flaws in almost any slogan, and then actually making something positive with it.

I saw the video and the gif and I gotta say: The music is great, the CM is pretty good, and the slogan is pretty good. Not great, but does the job. It focuses on the uniqueness of Nintendo and games you can only play on their system. I don't see how people can see "No play" though. The focus is on 'play' and the rest of the slogan comes in at once. The animation looks pretty cool too. Simple, but eye catching.

Overall, not bad, but could be better. My bigger problem is they're focusing on the 2DS, which just looks awful. Oh well, at least it's a really enticing price.

I like the animation of the buttons, the red on white, then it zooms out and you notice the white is just the border around the word "play".

All that stuff is good.
the problem is the "no" right infront of play.

how about:

1) "Play" it on Nintendo
2) Nintendo "play" 's it.
3) You can "play" it, on Nintendo.
4) Get your "play" time, on!
5) Games you love to "play"
6) "Play" ing with power!
7) Games to be "play" ed
8) Hit "play" and get gameing
9) Power on and "Play"
10) "Play" on
11) Out "play" others
...
..
.

Play to win.

I like the theme and animation. Slogan doesn't bother me. Who cares?