Is it a pun? it's a pun! It's a terrible pun. It sounds like a joke made by an elderly.

No, you're being clear. I understand why it doesn't make sense to you. It's not good grammer. In order to get the "no place like it" reference, they fudged it. I think it's one of those things people will get used to when the more they hear it. The layman isn't going to look at "There's No Play Like It" and try to disect it for flaws. They're going to see an ad, read the slogan, and remember it with repetition. Even if you don't get the word-play, the message is clear and easy to understand. It's short, simple, and memorable. That's all it needs to be to work.

"Everyone" is too wide at all. Like I always say, Disney already does this. It's very easy to appeal to everyone. The DS did it flawlessly, and it's the second most successful gaming platform of all time. Sony clearly has no investment in appealing to everyone, and they'll never get everyone with the way PS4 is branded and with it's capabilities. DS was an example of perfect execution when appealing to all demographics. It appealed to casuals, children, women, and mainstream gamers at the same time without alienating any one side. How did it do that? The games. How does Nintendo do that with the NX? It needs the software and it needs accessable pricing. It had a wider catalogue of games than anything before and much since.

"There's No Play Like It" is universal enough to address all of these four demographics when need be. (I separate "women" only because Nintendo does) All that's left is the exclusive software. They need exclusive big-budget AAA western-style games for mainstream audiences, they have their current Nintendo franchises for children, they are doing a good job with stuff like Animal Crossing that appeal to women, and they seriously need to find something new that can appeal to casuals and make them want a sit-down game instead of a mobile game. That last part is obviously a major area of focus for them still. I think a lot of people are fooling them selves in thinking that Nintendo's new red branding means they'll no longer focus on casuals. It's not a "callback to the NES and core gaming systems." I also think that people are fooling themselves in thinking that casuals are lost to smartphones, never to return. The Wii's problem was that its gimmick got old, not that casual gaming did.

If Nintendo wants NX to be the monster that it can be, it needs to target everyone, and unlike the Wii U it needs to do it well.

Shots have really been fired xD

I see what you mean but one thing that really bugs me is when gaming is divided into two categories, hardcore & casual, that is way too vague and doesnt take into account age groups, genders or nationalities.

Obviously nothing appeals to everyone, but I think DS/Wii did a pretty great job of appealing to multiple different demographics.

They had alot of software that appealed to young boys, young girls, teenage boys, teenage girls, adult males, adult females.

They had such a huge variety of games ranging from things like Nintendogs, Fire Emblem, Style Savvy, Metroid Prime, Art Academy, Monster Hunter, Endless Ocean, Mario Galaxy, Legend of Zelda, Pokemon, Dragon Quest, Wii Series, Kirby, Advance/Battalion Wars, Xenoblade, Rhythm Heaven, Brain Age, Just Dance, Madden, FIFA, Skylanders, Lego, Call of Duty, Need for Speed, Smash Bros, Mario Kart, Elite Beat Agents, Guitar Hero, Mad World, Conduit, Resident Evil, Red Steel, No More Heroes, Star Wars, Imagine Series, Cooking Mama, Animal Crossing, NSMB, Professor Layton, Sonic, Ace Attorney, Sims, Final Fantasy, WarioWare, Scribblenauts, Zumba, GoldenEye, etc.

Replicating that success is certainly easier said than done, especially with the rise of mobile in the last 5-6 years but there is a very large middleground between DS/Wii & 3DS/Wii U levels of success and if done right I think Nintendo can find a healthy medium that sells off their uniqueness and appeals to many different demographics.

That's amazing... I hope they go full red/white with NX too!

Btw, $80 for 2DS + MK7? Dear god, that's the price of a single Wii U game in Brazil. You lucky bastards!

tits for tats. 

 a slogan and logo that instantly reminds one of the competiton (for the players, 4 buttons logo) is an instant fail. if anyone fails to aknowledge this... well... keep on fangirly...ing.

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-Super_Boom

Just Give Me My Fucking Zelda - Next Nintendo Slogan.

What are you referring to exactly?

The slogan is fine. It works better then "Greatness awaits" or others IMO since this one is clearly about videogames. Show an image to any random person and there is a good chance they will link it to videogames.

This could indeed be the NX slogan or type of slogans. It could be that this new one was part of a shared marketing strategy where the NX would take front center. But since it's pushed back, it might be that the marketing push for the 2DS continued as planned. I suspect we'll see this one for the 3DS holiday push also.

Quickly, someone tweets them to @NOA!