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Forums - Nintendo - Is Nintendo investing more in China?

Darwinianevolution on 26 February 2016

Pokemon Sun and Moon include chinese language (both traditional and simplified). In China, the Nintendo 3DS (or more accurately, the iQue 3DS) has only eight games due to Nintendo not translating that many titles to chinese.

https://en.wikipedia.org/wiki/IQue#iQue_3DS

If Nintendo is ready to release (maybe for the first time? Can someone confirm this?) a mainline Pokemon game over there, that means Nintendo is aiming a bigger presence on the chinese market.

Will Nintendo try to get a bigger presence in China? Will they be successful?



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Slarvax on 26 February 2016

Didnt they have plans of releasing some cheap, small systems for the Chinese market? I swear Iwata or Kimishima said that in a Investors Meeting.



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Nautilus on 26 February 2016

That could indicate so.Maybe with NX they will try to sell their products actively on the chinese market.Hope they succeed



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Luke888 on 26 February 2016

I hope so. Knowing that the Mobile market is so big in China I'm really curious to see how well Sun and Moon sell in that territory



Platina on 26 February 2016

China is a huge market and with the regulations on video games loosening a bit, it makes sense to



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AZWification on 27 February 2016
Slarvax said:
Didnt they have plans of releasing some cheap, small systems for the Chinese market? I swear Iwata or Kimishima said that in a Investors Meeting.

They changed their minds. I read somewhere that they are going to use mobile games to try to expand their presence in markets like China.



                
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ZhugeEX on 27 February 2016

Here is the issue with Nintendo in Asia/China.

1. Nintendo have always focused more on Japan and the USA as their two biggest markets.
2. Europe, Asia and China have always been an afterthought.
3. Nintendo hardware is always region locked and can only play physical games from specific countries.
4. Nintendo haven't even officially released hardware in some Asian countries
5. Nintendo hardware in Asian countries is usually done through third party partners (like iQue in China)
6. Chinese support for Nintendo software has been abysmal since forever. Especially as most games only come out in Japanese only and require a Japanese 3DS / Wii U to play.
7. The most that Nintendo do in Asian countries is release a manual with Chinese translation
8. Asian countries know it's better to import the console that works with their preferred language (E.g English OR Japanese version)
9. Chinese releases that do come out only work on region locked hardware like iQue in China.
10. It's better for Asian customers to connect to online store in US and Canada.

- Nintendo are certainly going to be looking to China in the future with Mobile games and console games.
- Sony dominate the console market in Asia thanks to the fact they translate pretty much EVERY game to Chinese. Just look at Taipei Game Show announcements recently.
- Nintendo will face an uphill battle here. Especially if they don't have region unlock and native Chinese versions in the future.



Darwinianevolution on 27 February 2016
ZhugeEX said:
Here is the issue with Nintendo in Asia/China.

1. Nintendo have always focused more on Japan and the USA as their two biggest markets.
2. Europe, Asia and China have always been an afterthought.
3. Nintendo hardware is always region locked and can only play physical games from specific countries.
4. Nintendo haven't even officially released hardware in some Asian countries
5. Nintendo hardware in Asian countries is usually done through third party partners (like iQue in China)
6. Chinese support for Nintendo software has been abysmal since forever. Especially as most games only come out in Japanese only and require a Japanese 3DS / Wii U to play.
7. The most that Nintendo do in Asian countries is release a manual with Chinese translation
8. Asian countries know it's better to import the console that works with their preferred language (E.g English OR Japanese version)
9. Chinese releases that do come out only work on region locked hardware like iQue in China.
10. It's better for Asian customers to connect to online store in US and Canada.

- Nintendo are certainly going to be looking to China in the future with Mobile games and console games.
- Sony dominate the console market in Asia thanks to the fact they translate pretty much EVERY game to Chinese. Just look at Taipei Game Show announcements recently.
- Nintendo will face an uphill battle here. Especially if they don't have region unlock and native Chinese versions in the future.

Isn't the iQue an official subsidiary? I thought they bought it completely a long time ago.

But yeah, considering how mobile/PC is the dominant form of gaming over there, their safest bet is getting people interested through their mobile games.



You know it deserves the GOTY.

Come join The 2018 Obscure Game Monthly Review Thread.

ZhugeEX on 27 February 2016
Darwinianevolution said:
ZhugeEX said:
Here is the issue with Nintendo in Asia/China.

1. Nintendo have always focused more on Japan and the USA as their two biggest markets.
2. Europe, Asia and China have always been an afterthought.
3. Nintendo hardware is always region locked and can only play physical games from specific countries.
4. Nintendo haven't even officially released hardware in some Asian countries
5. Nintendo hardware in Asian countries is usually done through third party partners (like iQue in China)
6. Chinese support for Nintendo software has been abysmal since forever. Especially as most games only come out in Japanese only and require a Japanese 3DS / Wii U to play.
7. The most that Nintendo do in Asian countries is release a manual with Chinese translation
8. Asian countries know it's better to import the console that works with their preferred language (E.g English OR Japanese version)
9. Chinese releases that do come out only work on region locked hardware like iQue in China.
10. It's better for Asian customers to connect to online store in US and Canada.

- Nintendo are certainly going to be looking to China in the future with Mobile games and console games.
- Sony dominate the console market in Asia thanks to the fact they translate pretty much EVERY game to Chinese. Just look at Taipei Game Show announcements recently.
- Nintendo will face an uphill battle here. Especially if they don't have region unlock and native Chinese versions in the future.

Isn't the iQue an official subsidiary? I thought they bought it completely a long time ago.

But yeah, considering how mobile/PC is the dominant form of gaming over there, their safest bet is getting people interested through their mobile games.

Good point. 

For other Asian countries the point still stands though. 



teigaga on 27 February 2016

I think they all are. Nintendo has a the best chance of making grounds considering they have a track record for building a niche outside of market trends.