As much as I love Splatoon, way more than any 3D Mario, I can't deny that a brand new 3D Mario would probably get more people on board, it simply has way more history and is way more iconic than Splatoon, thus people are more likely to buy a whole console for it. That's what I think anyway. The best option would be to have both, though some people have brought a good point about having a consistent release schedule. I think Splatoon would hold it's own as the big holiday game.