Sony’s Marketing Spend on TV Ads Exceeded Microsoft’s in 2015

Aeolus451

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Aeolus451 on 14 January 2016

Swordmasterman said:

Aeolus451 said:

Looks too low for WW.

i Think that Microsoft, paid for more Ads on Brazil, than Sony, because i See Microsoft's Ads, in Any Single place that i go about Gaming, and None from Sony.

Probably. They tend to focus on different markets at different times.

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ArchangelMadzz on 14 January 2016

chapset said:
I hope this will dispel the myth about Nintendo not advertising their games. gg Nintendo

And will give birth to a new myth that they're marketing is super inefficient.

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OneKartVita on 14 January 2016

kowenicki said:

JRPGfan said:
Nintendo spends that much on ads? and I never see any.....

See my post above... 😏

I watch those channels late at night and I never see any!!

Seriously though not surprised MS & Sony are neck and neck. I see their adverts about equal. I'm shocked however Nintendo spend more.

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OneKartVita on 14 January 2016

ArchangelMadzz said:

chapset said:
I hope this will dispel the myth about Nintendo not advertising their games. gg Nintendo

And will give birth to a new myth that they're marketing is super inefficient.

Yeah the goal posts will be moved. Anyway I think this proves that TV advertising is over rated.

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ArchangelMadzz on 14 January 2016

OneKartVita said:

ArchangelMadzz said:

And will give birth to a new myth that they're marketing is super inefficient.

Yeah the goal posts will be moved. Anyway I think this proves that TV advertising is over rated.

Not so much goal posts moving. They have bad avertising, we thought it was because they didn't spend money enough on advertising turns out they spend lots compared to the competition. It's just innificient, at least we can hope that's the case. If it is efficient then that just means their product is unappealing.

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DonFerrari on 14 January 2016

SWORDF1SH said:

kowenicki said:

Who the hell did the Sony TV marketing deals in 2014!?

I guess MS and particularly Ninty are better at striking deals with broadcasters. Either that or Nintendo ads are in the middle of the night on a shopping channel nobody watches? 😊

Yes because each advertising campaign are exactly the same in length of advert, amount of days ran and the amount of networks it is ran on /s

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jason1637 on 14 January 2016

Nintendo spent more. Wow!

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Raven on 14 January 2016

Considering the amount of Splatoon ads I've seen this year, Nintendo's value for 2015 seems about right to me xD

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DonFerrari on 15 January 2016

jason1637 said:
Nintendo spent more. Wow!

More than Sony and MS combined... crazy thing and for at least 2 years it have been like that, who could have guessed? I guess they haven't been very efficient with it, either making you see it or the market to buy their system, although some games (like splatoon) and amibos have benefited from it.

duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."