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Forums - Sony - Sony to focus on products that matter, no pursuit of market share, 4k app announced

Geralt on 06 January 2016

4k is the future! ;)



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Teeqoz on 06 January 2016
kowenicki said:
Teeqoz said:
kowenicki said:
I thought HDR was the new 4k? arguably better than 4k for picture quality and much better for streaming etc...

 


Not sure what you're aiming at here. Their high-end TVs support HDR. It's not like you have to choose one or the other, 4K *and* HDR > just 4K or just HDR. The important thing here is that they are going after higher margin segments instead of high volume segments. Not that this is news though, they've been saying this for years. Naturally, if they want more people to adopt 4K (and HDR, if I must) TVs, then you need to have 4K (and HDR...) content available for them.

Anywho, HDR has yet to become a buzzword for TVs, it's just a feature that is there. 4K is a buzzword for TVs though, regardless of which of the two actually give the biggest improvement. I'd be concerned about Sony's marketing if they chose to focus on the HDR part of their TVs instead of the 4K part. They did focus a lot on HDR for their cameras in the presentation though.

 

Well they will focus on the HDR aspect for TV's, they all are.  You only have to look at CES and the tech site/mag coverage to see it.  I didn't word it correctly really.  What I meant was that HDR is now seen as arguably more important than 4k.  So streaming a 1080p movie and adopting HDR is far more sensible than streaming a 4k movie and arguably will look as good/better.  Lots of articles on pixel count versus HDR for streaming.

 


Like I said, they are doing both 4K and HDR.



Mr Puggsly on 06 January 2016

I'm not gonna make an effort to get a 4K TV until I have a gaming machine that can take advantage of it.

I'm fine with movies in a blurry 1080p.



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ArchangelMadzz on 06 January 2016

Oh shit nice with the 4k app, the only problem with 4k tv's for me is just the lack of content for them so hopefully it's price effective and has a good amount of content!



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OnlyForDisplay on 06 January 2016

I wish Hirai-Sensei all the best. Gaming and music have been quite well, and 4K is quite a big thing. Here's hoping VR can help Sony more.



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oodles2do on 06 January 2016

I bought a Sony 4k TV last year, in about September. Do we know if the 4k TV app will be coming to all Sony 4k TV's, or just the latest ones? I'd imagine it'll come to them all and I just won't be able to take advantage of the HDR element



Sharpryno on 06 January 2016

Stream 4k? Comcast must hate the future.



d21lewis on 06 January 2016

Wow. Just a couple of years ago, their credit rating was dropping like a rock, their profits were in the toilet, and i expected them to go under. Now look at them. I'm proud of ya, Sony!



asqarkabab on 10 January 2016

Kaz is the best



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