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kowenicki said:
Teeqoz said:
kowenicki said:
I thought HDR was the new 4k? arguably better than 4k for picture quality and much better for streaming etc...

 


Not sure what you're aiming at here. Their high-end TVs support HDR. It's not like you have to choose one or the other, 4K *and* HDR > just 4K or just HDR. The important thing here is that they are going after higher margin segments instead of high volume segments. Not that this is news though, they've been saying this for years. Naturally, if they want more people to adopt 4K (and HDR, if I must) TVs, then you need to have 4K (and HDR...) content available for them.

Anywho, HDR has yet to become a buzzword for TVs, it's just a feature that is there. 4K is a buzzword for TVs though, regardless of which of the two actually give the biggest improvement. I'd be concerned about Sony's marketing if they chose to focus on the HDR part of their TVs instead of the 4K part. They did focus a lot on HDR for their cameras in the presentation though.

 

Well they will focus on the HDR aspect for TV's, they all are.  You only have to look at CES and the tech site/mag coverage to see it.  I didn't word it correctly really.  What I meant was that HDR is now seen as arguably more important than 4k.  So streaming a 1080p movie and adopting HDR is far more sensible than streaming a 4k movie and arguably will look as good/better.  Lots of articles on pixel count versus HDR for streaming.

 


Like I said, they are doing both 4K and HDR.