Same reason sega is sitting on ips doing nothing, it costs loads.

If they lose most of their cash on the NX, how would they fun their games ?

The selfish part of me would never want Nintendo to go 3rd party because that would mean the eventual death of all of Nintendo's 2nd-tier franchises.  They'd probably lower their software output since they'd no longer have to diversify their library or churn out software for their hardware and instead focus on their A-List franchises while throwing an occasional bone with a Donkey Kong or a StarFox every now and then as long as they sell more than 5-7 million copies -- if not, then it's off to the graveyard like all of those dead Sega IPs.  Hell, I think most people who want Nintendo to go 3rd party don't realize that they'd probably focus most of their resources on mobile and largely neglect the console market.

Thankfully, Nintendo is too stubborn to go 3rd party anytime soon.

lol nintendo fans need to stop paying victim and crying wolf.

i dont see how people wanting them to succedd at 3rd party is wanting them to fail.

Some are just not blinded by their nintendo mario loyalty and see a company losing their place, They are like Blackberry they think they know better and are losing market share all the way to irreleveance.

In a way, they've already gone third party by making games for mobile devices.

Um why in the hell would a company whos best at console games give that up to make moible games, something they yet to show any capabilty at.

It seems some of you are just scared they may be more succesful being 3rd party then they are now, and are making up all kinds of fantasys why it shoudnt happen.  

Stubborn like Kodak, like Blackberry ? Just stubborly ride that horse of the cliff ehh. 

http://kotaku.com/5672972/its-official-nintendo-has-sold-a-ridiculous-amount-of-wii-remotes

20 million Wii remotes were sold standalone in the US. While that is just US, and as of 2010(30th september to be precise.), it proves that in all likelihood, the number is no where near the over 100 million you're claiming. If, for simplicity's sake, we assume that on average, the amoun of standalone controllers = 70% of how many consoles are sold, then yes, with a platform like the Wii, that would be a lot. However with numbers like the Wii U is pulling now, that would equal a bit more than 7 million controllers. It's a question of wether extra sales cover what they lose by not having their own hardware like I said. There are of course more factors than just what I said, I only mentioned a few. However can you provide a source that hardware and accessories make up 50% of their profit? Cause profit margins are much higher for software than hardware normally.

I am aware of what you are saying here, but my post was a simplification. I didn't attemp to go too indepth, because the post would be ridiculously long.

You have complete control of your own business as a publisher as well. Their business would be making and publishing games, and they would have full control of that.

If Nintendo's home consoles keep on selling Wii U like numbers, then I honestly think they'd be better off going 3rd party whwn it comes to home consoles (Not handhelds). If they can manage to get a userbase of 30-40 million, then that's probably sufficient for it to be better for them to keep on making hardware.

I think mostly because nearly everyone agrees that what Nintendo does best is game development. If they went third party, they'd lose the money they make from hardware, sure. But how many copies of Mario Kart would they sell if it was on PC, PS4 and Xbone? It would instantly become one of the best selling games in the world.

At a certain point, if they fail to regain their foothold in the console business, that tension is going to start working against them and it'll become more beneficial for them to just make the most of that larger install base. Especially since games like Zelda, Metroid, Xenoblade, Smash Bros would all appeal to the PS and Xbox audiences. It's only really the overly cutesie stuff like Pokemon and Animal Crossing that is Nintendo specific.

There is no basic logic involved in anything u said, "fad jumpers" is not a demographic, it's a nonsense term u made up. Even if it was a fad it still had a target demographic which was kids and families.

Nintendo is NOTHING like SEGA. They differ in popularity of IP, and financials. SEGA was on its way to killing itself with its poor console releases back to back. Nintendo has handheld and home consoles to gain income from. Nintendo won't be going broke anytime soon and if they do, you nor I will be living to see the day. That's how wealthy they are. Nintendo is wealthy and there's a huge difference between being wealthy and rich. Nintendo has set plans in stone that will ensure its survival way after Iwata, Reggie, or Miyamoto is gone. Nor will they go third party anytime soon. The end for me.

Last time I heard about the amount of cash they have, it was 4 billion.