The game is unequivocally a sales success (congrats!), so as many others have already stated, its really unfortunate that the PR department tried to unnecessarily inflate that success further with PR gymnastics. Just let the game's success speak for itself, and it wont be met with such cynicism.
Also guys, lets ease off the off topic personal shots. It really isn't necessary at all. I've already made 3 moderations so far in this thread, I'd rather the thread not be a blood bath. Thanks.