jason1637 said: PS4 is doing great Microsoft needs to respond to win but if they dont respond they could be more profitable this year. |
If MS doesn't respond it's pretty much admission they have no chance of winning. That is actually not a bad thing though. If they concentrate on trying to be profitable and get reasonable sales, which they are getting in the USA, then Xbox remains viable and MS is taking a long term view. If they go hard for the win by cutting price or making huge bundles and losing money then they are only likely to win the holidays in North America by a modest amount, PS4 will remain ahead and long term Xbox becomes less viable.
If Phil Spencer's latest PR is to be believed then MS won't respond, because MS is no longer about beating PS4 but all about selling Xb one. The only reason to cut prices and make even bigger bundles is in response to the PS4 price cut and an attempt to try to beat PS4 this holidays.
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