Droping the price right nw would be dangerous, even if its  black fridy deal only, its bet as you said t just add value to existing bundles, wich is the main issue they have, all of their bundles anounced are very unapealing, exept for one and not by much. So I see them doing what you said but across ll bundles, add the MCC and a year of live gold, that would put them in the same possition as before, but have less backlash after the holidays end and they decide to remove the incentives or change them, but the backlash for another "temporary pricecut" would be much worse thn before. And I mean by that that last year sales plometed on jan and they had to drop the price.

PS4 Destiny Bundle is not backorderd until October 16th. This means that tomorrow when the price drops, the two main drivers will be Uncharted Bundle, TLOU Bundle and the invincible vanilla model.

Price cuts ar emost effective when they happen for the first time like last year for the Xbox and they had COD/AC bundles while SOny had nothing after Destiny.Another price cut won't make a big difference for the X1 since the wow factor is gone now and Sony has its first price cut and COD/BF bundles.

WRONG! It's 00:00:00:00:01 actually.

I wonder if MS will do something a bit different. If they drop the 500GB model to $299 as a phase out move and put the 1TB model in at $349, and thus reduce all 1TB special bundles also by $50, this would get sales moving without having the base sku at $299. Once the 500GB model is sold through the base model becomes the 1TB and the base price remains at $349. As long as they carry the 500GB model through to the new year is means they will go the whole holidays with a $299 sku on the market, but shouldn't suffer the same new year slump as they did this year when they raised the price back to $399 for 4 days.

I guess you have a point, their sales last january was downright abysmal that's why they have to make it permanent price cut. You're also right about their bundles right now, they are all unappealing except for fallout bundles so they need to add value to that, a free games (maybe halo mcc) + a year of xbl. But I think being at the 350$ price range same as the PS4 even with those added value I will stil give the PS4 the advantage, unless they undercut the PS4 price which you said would be dangerous I dont see them winning the holidays.

last update before the price drop. This should give us an idea of what effect it has:

#13 PS4 Destiny Bundle
#25 PS4 TLOUR Bundle
#35 XB1 Halo Bundle
#61 PS4 Black Ops Bundle
#69 PS4 Star Wars Bundle
#81 PS4 Fool's Edition
#85 XB1 Gears Bundle
#88 XB1 Madden Bundle

Can't wait to see the charts tomorrow. Should be enlightening for some folks. 

What idea? I mean, out of those only the CoD and SW bundles are getting cuts
Maybe the NDC bundle will finally move though

PS4 still in control is what I am getting.

The PS4 was winning before the price drop with two bundles ahead of the Halo bundle. The gap was bound to decrease as we near the release date of Halo anyway but the price drop could slow it down. It comes down to this: Can the Halo bundle outsell the PS4 (from 27th to 31st) by enough to offset the gap the PS4 will have already increased from 1st to 27th? Nearly 4 weeks versus 5 days. Who will win? It really isn't a certainty, which is why it's interesting.