http://www.engadget.com/2015/09/09/apple-a9x-processor/

The A9X in the iPad Pro is a doozy, packing up to 80 percent better performance than the A8X from the iPad Air 2. It's a champ beyond raw computational power, too, with twice the graphics and storage performance as well as double the memory bandwidth.

They said it when talking about the iPad Pro vs. the Air 2, so indeed A8X vs A9X.

Sorry guys. Lots of info to digest.

Either way, it's a shame iPad Pro isn't doing more. Great hardware but the software isn't advancing as fast.

Apple should invest more to separate the iPad software from the iPhone. I hope iOS 10 will do just that.

hopefully it won't be embraced by a lot. if so, the market would shrink further for dedicated gaming and casual gaming with those free to play upto $4.99 games would really be the main practice.

I think Sony/MS are largely out of range of what this device does, but in a year or so an AppleTV with an A9 chip could be quite interesting. 

Nintendo, this probably stings a little more because it will likely gobble up or at least prevent them from really going down market now. A cheap console based around motion controls with free games-sub $5 games with the Apple name attached to it and the overall TV OS made for casuals takes that away from them. 

i'm generalizing, because each consumer going into casual gaming would be a lose to dedicated gaming.  if more people wanted casual gaming with those $4.99 or less, or free-to-play with microtransactions going into TVs.  Then dedicated gaming would surely lose more prospect buyers.

Here are some photos of the device courtesy of the NeoGaf thread by Nirolak:

Yes there are traditional controllers that you will be able to use like the one above. 

Galaxy On Fire

Rayman Adventures:

Beat Sports:

Guitar Hero Live

Transistor

Not necessarily.  It's not like there isn't any overlap here.  The real, serious question is will the people who are on their phones (that they get for little to no money spent in many cases) going to spend a substantial chunk of change to even *buy* this device.  I mean, the whole reason these people ever bought a Wii was because they didn't have the free smartphone option.  Now they do, will they go back to spending that just for an Apple TV?  Especially when this device lacks a Mario or Metroid or Zelda - substantial expereicnes worth spending significant money upfront - associated with it?  Not saying those experiences don't exist, they do.  But those aren't the ones with TV commercials and all that.  Those are your Candy Crush and Clash of Clans.  But either way, I doubt this will represent any threat to the core gaming market as it sits now.  Because the people interested in "B" experiences and F2P/cheap games and nothing else already have that AND those interested in both...are interested in both.  And I highly, highly doubt Apple is interested at all in getting into a war with MS, Sony, and Nintendo as that would require a very high ammount of spending just to get in fighting shape.   Much easier for them to sit back and get what they can for the minimal cost. 

good, looks like i'm already set for this type of gaming.  

For what its worth, AppleTV has been selling considerably better than the Wii U has. Early in its product cycle it was kind of a neglected product by Apple, but since 2012 with a new revision, sales have picked up dramatically:

http://www.neogaf.com/forum/showpost.php?p=178147655&postcount=204

Apple TV estimated shipments - ZhugeEX
2007- 0.3 million
2008- 0.3 million
2009- 0.7 million
2010- 1.6 million (REV2)
2011- 2.8 million
2012- 6.5 million (REV3)
2013- 7.0 million
2014- 6.0 million

These sales will likely increase a lot with this new model, so that while it won't have PS4 sales most likely, it will be likely outselling the Wii U by a mile and even the XBox One. 

Also while this particular model isn't neccessarily the be-all, end-all, I mean I think we have to consider that over time the hardware performance of this device will likely increase by leaps and bounds. An A9X processor for example could probably allow for games like Metal Gear Solid V to be played. 

But I think obviously the focus will be on more casual experiences. It just also means IMO that Nintendo is going to have to go more upmarket with whatever home solution they come up with next time out.