Its nothing offcial by nintendo

They need to stop thinking of "unique selling points" and get their video game consoles sold on what they're used most for: video games.

Them taking a shot in the dark and targeting the "blue ocean" may have worked with the Wii, but even that only worked for 4 years (then Wii sales fell off a cliff). Otherwise, since the NES, Nintendo home console have been on the decline in units sold (in a time where console gaming keeps getting larger and larger). It's time to invest in new franchises instead of touting Mario and Zelda, and start rebuilding relationships with 3rd parties.

Sony has sold over 80M consoles with every console release, and they did it without some sort of "gimmick". Just straight up having the best games on their platforms. Whereas Nintendo has been alienating 3rd parties and sticking to the same franchises since forever, and the sales keep waning for them.

Unless their strategy, moving forward, is "find a successful gimmick that will fade into obscurity in a few years, but we'll have sold 100M units in that amount of time". I mean, I guess that works, since their consoles are always profitable from the jump, so they're always just sitting on cash, but there's gotta be a cost they have to pay that sitting on billions can't fix. Case in point: some of the big developers like Ubisoft and EA (as shitty as we think they are) straight up said they won't develop any more games for the WiiU. Nintendo may have money, but that situation means they could have more money, but they're missing out on it.