Call of duty advertising
Just cause 3 advertising
Assassins creed advertising
Metal gear solid advertising
Does anyone really think Sony is going to lose by hundreds of thousands? Like last year?
So basically what Microsoft did last gen and was criticized for? Advertising the PS4 logo over your exclusive games will make people not buy their exclusives.
Their exclusives this holiday are not mainstream, the hardcore know they will come out and will buy advertising them with big budgets is a stupid idea, advertising the biggests third parties on the other hand will sell ps4s like hot cakes.