shikamaru317 said:
EricHiggin said:
If this recent info about the consoles hardware is accurate, I'd imagine you're still going to see $100 gap between PS5 and XBSX. Whether that's $399 vs $499 or $499 vs $599.
How do you market the speed of the console when it comes to static numbers? People will see 8 cores vs 8 cores, and 9TF vs 12TF. They are going to want to see a reasonable price difference because of that TF gap.
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I think that MS would be foolish to allow a $100 gap, even if they do have the more powerful system. They should subsidize and aim for $50 more than PS5 at most imo.
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haxxiy said:
shikamaru317 said:
I think that MS would be foolish to allow a $100 gap, even if they do have the more powerful system. They should subsidize and aim for $50 more than PS5 at most imo.
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To be fair, even at $499, such a hypothetical PS5 with a 300mm2 7nm APU and NVMe SSD is likely still going to be subsidized to some extent, and Phil's comments in an Eurogamer interview talking about "not sacrificing performance for price" and learning the lesson of "not releasing the weaker console for $100 more" - notice the specific choice of words - does make me believe we're going to see a more expensive launch price for the Series X than the competition.
Of course, Prisoner's dilemma is a thing, and it's not impossible that MS kickstarts a price war even though it would be in their best interests that both the PS5 and the Series X remain at $499 and $599 respectively, and not $399 and $499 with heavier losses.
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shikamaru317 said:
haxxiy said:
To be fair, even at $499, such a hypothetical PS5 with a 300mm2 7nm APU and NVMe SSD is likely still going to be subsidized to some extent, and Phil's comments in an Eurogamer interview talking about "not sacrificing performance for price" and learning the lesson of "not releasing the weaker console for $100 more" - notice the specific choice of words - does make me believe we're going to see a more expensive launch price for the Series X than the competition.
Of course, Prisoner's dilemma is a thing, and it's not impossible that MS kickstarts a price war even though it would be in their best interests that both the PS5 and the Series X remain at $499 and $599 respectively, and not $399 and $499 with heavier losses.
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I don't think that subsidizing hardware hurts that much in the grand scheme of things. PS3 was selling at like a $200+ loss early gen, but they still made a profit on the gen overall. MS/Sony can make back anything they lose by subsidizing hardware with accessory and game sales. Controllers cost like $20 or less to manufacture, yet they sell them for $60, play and charge kits cost like $10 to make, but they sell them for $25, etc. Console digital sales continue to increase and MS/Sony get a cut on the sale of all 3rd party digital games on their system, not to mention the full value on their 1st party digital games. MS could easily afford a $100 subsidy early gen; so if XSX costs $600 to manufacture and ship, sell it for $500. Even a $150 subsidy should be within the realm of possibility for them.
I think that going above $500 for either PS5 or XSX would be a mistake, and I think that MS allowing anything more than a $50 price gap between PS5 and XSX would be a mistake when XSX is only about 20% more powerful yet has a slower SSD according to leaks.
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Basically the more expensive PS5 is, the better it is for XBSX. Not only for comparison, but for tactics. If MS is willing to budge on price, it makes more sense to do so if it's only $100 more. If XBSX is a $599 monster, and PS5 lands at $399, then choices are going to need to be made, if they still can be. Does or can MS just subsidize $100, and is that on top of a subsidy already? Does XBSX drop only $50 or stay put, while 'XBSY' drops at $299 or $399 to corner PS5?
If Lockhart is going to happen, and if it's Pro to XB1X level performance, then they have little reason to compete with PS on the high end. MS would likely want to leave the price high because it's all about bragging rights at that point. 'We have the most powerful console, which also costs the most, because it's so darn powerful, so how do you like that PS?' This would be a worthy marketing tactic in this scenario. The Trump approach if you will. No reason to dumb down your 'monster' console to try and compete with PS5. Let people choose whether they want the cheaper, mid, or expensive console, and hope they choose less and more, which then benefits you, and not PS.
It depends a lot of if Lockhart is real and could happen, and if PS isn't going to follow suit and stick with tradition. Just throwing a third console into the mix muddies the waters enough to where the traditional tactics will no longer be enough. A $599 XBSX is totally doable with a $499 PS5 and $299-$399 'XBSY'.
Then again, what if there's just two consoles, and they're both $599? Than what?