That's like asking why did Peter Schmeichel came up on stage for Fifa15 @Gamescon.

Or why does EA features Football players at Madden reveals.

Mindblowing ain't it?

They don't get footballers to come on stage and kick a ball about.

But my intention was not to start a discussion on something as old and irrelevent as that, which has nothing to do with the OP.

They say the same thing every year: http://bgr.com/2014/03/24/microsoft-xbox-one-e3-press-conference/

oh no a company is hyping ther product/event.  i cant belive they would do that for shame

Can't wait for the conference! Glad they are saving stuff for Gamescom.

Dance Central was a new game and what was the best way to show it off??

If soccer players ain't kicking the ball on stage, why give them a developer role of revealing a game then? That's worse than Usher's appearence.

Anyway, I expect a game packed show.

already posted.

http://gamrconnect.vgchartz.com/thread.php?id=180513

I feel like the one hour shows are taking a page out of Nintendo Treehouse LIVE.

I'm certain Phil Spencer mentioned that they wanted to do something similar to an aspect of Nintendo's approach last year.

That's building up the first party portfolio part.

One hour show is a Larry Mj Nelson thing, not the E3 presentation.

Go MS!