Hype is not a new thing.

its was heavly markted to older women, and i dont wanna be mean, but most older women have 0 taste and interrest in anything remotly challenging, did you ever tryed to read a women magazine?

Yooka-Laylee has some of Rare's best former staff behind it, responsible for some of the best games of the 90s.

As for Splatoon, it's a new IP from one of the best game development studios and publishers on the planet: EAD Kyoto and Nintendo. It's entirely understandable--especially given universally positive press previews--that people are hyped for Splatoon.

Doubts about The Order were prevalent in the press long before release, so that comparison doesn't really hold up for me.

Actually not only video games, Cinemas, mobile phones and PC, and even car also have a consumer that hype the product, when we living on social media era, most of the user are young people that use Internet and such, so from the demographic perspective most product that targeted for young and teens usually get hype more.

Because contrary to those statistics that come out now and then the average gamer is not 35 but probably closer to 17.

So we shouldn't get hyped anymore because some games failed to deliver? ; ) the games I got hyped for did not fail to deliver. I think some companies handle hype more better than others.

Depends on the person in particular. The portion of the gamers we see here on these forums, youtube, and the many other gaming media outlets is only a small portion of the whole piece. This piece in particular is here for the most part because they have the personality type that does get hyped up and follows this medium fairly closely. There are others that won't ever check any of this stuff but just get what their friends are getting, or what seems to be the most popular. There are others that are aware of these outlets but only stop by for informative and research purposes (a very good friend of mine is like that). Others that are aware, or not, and just don't care but will buy whatever they think will interest them.

Basically, I think the reason it seems so overwhelmingly like some are so easy to get hyped up is because what we are seeing is the majority of that certain demographic.
That's just my thoughts on it though.

The game will release next year. If it was already running at 60 fps it would be released now.

I can't say all older women have 0 taste, but I do believe a lot of the consumers of this kind of stuff do it for the same reasons many (not all) play games. To get away from life and experience a fantasy. Just look at the cringeworthy dialogue and plot sequences in a lot of what our medium hails to be the best of storytelling...

As for who the movie was heavily marketed for, I can say a lot of young women were also interested in the whole kink factor. And a lot of boyfriends were dragged to the film with their significant others, or brought someone thinking it'd get their date hot. Point being, the marketing worked...just like it does for a lot of these games that come out strong in the hype machine and fall flat upon arrival.

I guess it's just because we're always expecting a huge result to be delivered.

Whether or not we do get such delivery ends up being independent from the hype, if you ask me.