Depends on the person in particular. The portion of the gamers we see here on these forums, youtube, and the many other gaming media outlets is only a small portion of the whole piece. This piece in particular is here for the most part because they have the personality type that does get hyped up and follows this medium fairly closely. There are others that won't ever check any of this stuff but just get what their friends are getting, or what seems to be the most popular. There are others that are aware of these outlets but only stop by for informative and research purposes (a very good friend of mine is like that). Others that are aware, or not, and just don't care but will buy whatever they think will interest them.
Basically, I think the reason it seems so overwhelmingly like some are so easy to get hyped up is because what we are seeing is the majority of that certain demographic.
That's just my thoughts on it though.
Gotta figure out how to set these up lol.
