http://www.xbox.com/en-GB/xbox-one

Again? You can get it for cheaper if you looked before but still official is official.

So it's about the same as in US now?

Not even close. 

correct me if I'm wrong, but the british price includes 20% VAT right?

£299 / 1.2 = £249.166 x 1.459 $/£ = $363.53

Not sure how much of an improvement that is on what you can already get it for, but at least we know why we haven't heard from MCV in a while. Maybe we will in the next few weeks.

Edit: Amazon UK already selling the basic console for £288.  Are they just announcing an official price cut because retailers are already selling it for around that price?

how many price drops have been there in the UK so far? i honestly lost count.

The Eurogamer article I read said 4

But frankly, RRP means little in this country. The price has been jumping around for months now will all the different bundles you can get.

It has been cheaper than a PS4 for a little while now and this should ensure that it keeps going

It also gets more complicated if you include the inclusion of FIFA 15 for free as a price cut/value add...

But frankly, given how much the prices fluctuate on a week to week basis, the number of price cuts is meaningless.

I don't think the PS4 has had an official price cut, but it's selling for a lot cheaper than it was at launch

Well, if you manage to find a good deal in all the confusion. Does make you paranoid there's going to be a better deal just round the corner though