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Forums - Nintendo Discussion - Nintendo's new mobile game partner is hit with layoffs

Startin to look real good.



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They're likely gearing up to make a bigger push in Japan, which is the single biggest mobile gaming and app market in the world today, along with their new partners who have a solid brand and name in the region. It makes sense in many ways to me.
And in some ways it doesn't, for instance; the west is without a doubt where Nintendo needs the most assistance to penetrate the market(s).

The most likely scenario is that the company has fallen on hard times, like many other mobile companies and are embracing the the opportunity to restructure. Both Nintendo and Sony have done the same thing very recently and are both still undergoing changes as we speak, it's not really sensational news from Gamespot at any rate.



aLkaLiNE said:
The headline is sensationalized but the way I see it;

DeNA cutting dead weight in order to deliver Nintendo triple A productivity on a mobile platform.

I think they're just shaping up to develop Nintendo badged games. I'm actually happy to read this.


no one outside of DeNA and the laid off workers know why they were let go as of yet= but you are glad it happened?  That these peole lost their jobs?  Pretty ignorant commrnt imo unless you know something as fact that the rest of us do not



Dunban67 said:
Hedra42 said:
Dunban67 said:
 

The article and the title are compltley relevant, particularly given the timing of the layoffs and the announcement of the partnership-  Additionally, Nintendo bought %10 of DeNA as part of the deal= So for beter or for worse the layoffs do effect Nintendo directly and it is a surprising announcement seeing as they are going to be making games with Nintenod IP as part of the partnership-  If anything, one would hav expected more hiring due tot he partnership not layoffs-  so ther is not any reasons for anyone to apologise for the title just because soe of you dont like the news and/or don t seem to understand its significants 

If the work with Nintendo is happening in Japan, then the studio closure in Canada and the layoffs in San Fransisco will have little to do with it. If you cut through the corporate-speak in the article, it looks like they're just refocusing their workforce in the West.

What hasn't been reported is that DeNA is apparently still hiring in San Fransisco - mainly in the engineering area. http://www.denajobs.com/positions?engineering

Im still looking for something more specific but what i have read says they are jointly developing apps/games

at this point it is hard to say what caused the layoffs but i don  t think it is good news -  afterall they annouced the news on Fri afternoon which is the time that gets the least anount of pr due to the daily weekly news cycles and markets being closed for the weekend

 

They def said they are refocusing thier opps in the West-  the question is why-  he markets and business news are pretty good at figuring it out so we will probably get more info and its impact next week-   regardless it s still relevant to Nintendo for better or worse

I think this is what you're looking for:

Iwata: "Development of smart device games will be mainly done by Nintendo, but it is significant that we are forming a joint development structure with DeNA. Nintendo, through experience in the dedicated game system business, is good at making traditional game products. But for smart devices, in addition to the “product” aspect of a game, the aspect of an ever-evolving “service” is very important—a service that encourages consumers to play every day even for a short time. DeNA has extensive know-how in developing the “service” side of things, and will be primarily responsible for the service-oriented operations. We will be able to greatly leverage strengths of each party." http://time.com/3748920/nintendo-mobile-games/

Simply put, they have formed a joint development structure where Nintendo are developing the games and DeNA are developing the service.

[Edit to add] However:

Iwata: "Nintendo, together with DeNA, will jointly develop a new membership service which encompasses the existing Nintendo 3DS and Wii U systems, the new hardware system with a brand-new concept, NX, and smart devices and PCs, and Nintendo will be the primary party to operate this new membership service." http://www.nintendo.co.jp/corporate/release/en/2015/150317/03.html 

This may explain a few things, but like I said, if the joint development is all happening in Japan, then the restructuring of the workforce in the NA region doesn't seem likely to have an effect on that, unless there's more we don't know, yet.



that's fucked up



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daredevil.shark said:
TheGoldenBoy said:
Technically the OP did just copy and paste Gamespot's title, which is what most posters do . . .


Yeah. I am guilty as charged. I wont be changing the title now; it might got have changed if posters were nice about OP. Plus we have another thread from gamespot about xenoblade. I don't see anyone complaining.


Thats not nice, especially when i dont count? (look at my post i explain it wasnt you!!!!!!!!!!!!!!!!!!!!!!!)

My feelings are ignored? :'-(



If we're all honest with ourselves, the only reason why any DeNA is relevant on here is because they're Nintendo's new partner otherwise this post wouldn't exist, nor would the article and no one would know who or care who DeNA was. Referencing Nintendo is fine at this point

Theres actually nothing negative to derive from the news regarding their Nintendo deal but its obviously of interest in whether the two are related.



Hedra42 said:
Dunban67 said:

Im still looking for something more specific but what i have read says they are jointly developing apps/games

at this point it is hard to say what caused the layoffs but i don  t think it is good news -  afterall they annouced the news on Fri afternoon which is the time that gets the least anount of pr due to the daily weekly news cycles and markets being closed for the weekend

 

They def said they are refocusing thier opps in the West-  the question is why-  he markets and business news are pretty good at figuring it out so we will probably get more info and its impact next week-   regardless it s still relevant to Nintendo for better or worse

I think this is what you're looking for:

Iwata: "Development of smart device games will be mainly done by Nintendo, but it is significant that we are forming a joint development structure with DeNA. Nintendo, through experience in the dedicated game system business, is good at making traditional game products. But for smart devices, in addition to the “product” aspect of a game, the aspect of an ever-evolving “service” is very important—a service that encourages consumers to play every day even for a short time. DeNA has extensive know-how in developing the “service” side of things, and will be primarily responsible for the service-oriented operations. We will be able to greatly leverage strengths of each party." http://time.com/3748920/nintendo-mobile-games/

Simply put, they have formed a joint development structure where Nintendo are developing the games and DeNA are developing the service.

[Edit to add] However:

Iwata: "Nintendo, together with DeNA, will jointly develop a new membership service which encompasses the existing Nintendo 3DS and Wii U systems, the new hardware system with a brand-new concept, NX, and smart devices and PCs, and Nintendo will be the primary party to operate this new membership service." http://www.nintendo.co.jp/corporate/release/en/2015/150317/03.html 

This may explain a few things, but like I said, if the joint development is all happening in Japan, then the restructuring of the workforce in the NA region doesn't seem likely to have an effect on that, unless there's more we don't know, yet.

I was wrong about DeNA making most of the games- it is opposite but Iwata does say they are still joinlty developing some games as in your quotes supplied above as the DeNA people understand the mobile game business better but Nintendo knows the traditional development much better

how do we know most of the joint development is happening in Japan?    A significant amount of both companies business is in the West and they both have operations/offices in NA  I imagine the back office aspects of the parternship DeNA does will take assets from varius regions of the wolrd in which they have a presence- particularly the english speaking world

I am not trying to say the layoff announcement neccesarliy has anything to do w the Nintendo JV-  but the timing is odd and it may very well effect the partnership directly or indirectly, we just don t know yet-   It will be intersting to see how the market reacts to the news next week-  that will tell us more 

But the story is def timely, of interest abd pertinent to anyone followng either company -  it amy turn out to be nothing or it may turn out to be something much bigger-  we just don t know yet-     The biggest question i have is, did Nintenod know this announcement was coming before they inked the deal?

 

HEDRA42- thanks for finding the correct quote-  



teigaga said:
If we're all honest with ourselves, the only reason why any DeNA is relevant on here is because they're Nintendo's new partner otherwise this post wouldn't exist, nor would the article and no one would know who or care who DeNA was. Referencing Nintendo is fine at this point

Theres actually nothing negative to derive from the news regarding their Nintendo deal but its obviously of interest in whether the two are related.


very well said-   If anyone googles Nintenod/DeNA partnerhsip , nealry all the articles (from gaming sites or not) about the layoffs include Nintendo in the headline as they are the larger more well know company and they were just in the news together



Dunban67 said:
Hedra42 said:
Dunban67 said:

Im still looking for something more specific but what i have read says they are jointly developing apps/games

at this point it is hard to say what caused the layoffs but i don  t think it is good news -  afterall they annouced the news on Fri afternoon which is the time that gets the least anount of pr due to the daily weekly news cycles and markets being closed for the weekend

 

They def said they are refocusing thier opps in the West-  the question is why-  he markets and business news are pretty good at figuring it out so we will probably get more info and its impact next week-   regardless it s still relevant to Nintendo for better or worse

I think this is what you're looking for:

Iwata: "Development of smart device games will be mainly done by Nintendo, but it is significant that we are forming a joint development structure with DeNA. Nintendo, through experience in the dedicated game system business, is good at making traditional game products. But for smart devices, in addition to the “product” aspect of a game, the aspect of an ever-evolving “service” is very important—a service that encourages consumers to play every day even for a short time. DeNA has extensive know-how in developing the “service” side of things, and will be primarily responsible for the service-oriented operations. We will be able to greatly leverage strengths of each party." http://time.com/3748920/nintendo-mobile-games/

Simply put, they have formed a joint development structure where Nintendo are developing the games and DeNA are developing the service.

[Edit to add] However:

Iwata: "Nintendo, together with DeNA, will jointly develop a new membership service which encompasses the existing Nintendo 3DS and Wii U systems, the new hardware system with a brand-new concept, NX, and smart devices and PCs, and Nintendo will be the primary party to operate this new membership service." http://www.nintendo.co.jp/corporate/release/en/2015/150317/03.html 

This may explain a few things, but like I said, if the joint development is all happening in Japan, then the restructuring of the workforce in the NA region doesn't seem likely to have an effect on that, unless there's more we don't know, yet.

I was wrong about DeNA making most of the games- it is opposite but Iwata does say they are still joinlty developing some games as in your quotes supplied above as the DeNA people understand the mobile game business better but Nintendo knows the traditional development much better

He says they'll be working together on the games but in their respective roles - Nintendo actually developing the games, DeNA taking on the service end of those games. However, where they will be working jointly is on the membership service.

how do we know most of the joint development is happening in Japan?    A significant amount of both companies business is in the West and they both have operations/offices in NA  I imagine the back office aspects of the parternship DeNA does will take assets from varius regions of the wolrd in which they have a presence- particularly the english speaking world

Well, the answer to that is, we don't - or at least I don't, because I haven't found anything to suggest where it will happen. That's why I said IF the joint development is happening in Japan, the NA layoffs will have little to no impact on it.

I am not trying to say the layoff announcement neccesarliy has anything to do w the Nintendo JV-  but the timing is odd and it may very well effect the partnership directly or indirectly, we just don t know yet-   It will be intersting to see how the market reacts to the news next week-  that will tell us more 

DeNA confirmed that the layoff announcement had nothing to do with the Nintendo JV - as quoted from the article posted in the OP "The West will continue to be one of our core markets for our mobile gaming business, and this decision has no relation to our alliance with Nintendo or the popularity of Final Fantasy Record Keeper."

But the story is def timely, of interest abd pertinent to anyone followng either company -  it amy turn out to be nothing or it may turn out to be something much bigger-  we just don t know yet-     The biggest question i have is, did Nintenod know this announcement was coming before they inked the deal?

I would be very surprised if Nintendo didn't know it was coming before they signed on the dotted line.

HEDRA42- thanks for finding the correct quote-  

NP :)