I apologize, I see I made two posts with the same line, probably because I copying and pasting from another thread.

mmm...You're slightly mistaken. Nvidia cloud is an internet based streaming service. The dongle MS is working on is a PC to TV streaming, similarly to how Chromecast can stream from an Ipad to a tv with a tenth of that latency. There is no internet connection involved here, it's just a dongle, ike the others that additionally has the power of a PC (from your office or den) streaming to it. So far as I know, none of the current dongles do that, aside from one that Valve is coming out with later in the year.

Also, I agree that playstation will eventually be replaced by some streaming service or another. They've already started actually. They are the first to begin the transition to streaming. However, the ps4 is also making them a ton of money, and is profitable on the hardware, so there is no imminent need to completely transition, nor as you said, is the internet infrastructure available.

I thought that Microsoft said this was only done to help people who were confused windows customers thinking they could only use Xbox Music and video on Xbox consoles and not PC ?

Could be wrong.

I was referring to the box.

I read something on this yesterday that says the part that you are mentioning is just the media player, not the service.  It mentioned that to buy music or movies,        you will still need to go through the XBOX store...

Thanks landguy.
however I believe that the Xbox store part was in reference to the streaming capabilities from the Xbox itself.
regardless, i wonder if they will change the name of Xbox store to something else.

I'm glad this was done. It didn't make sense. I mean, to put your brand name on a service, it MUST be a very awesome service. And Xbox Music is just... normal.

I hope PlayStation changes the "PlayStation Video" as well. It's a very hollow software. Music Unlimited was transformed into PlayStation Music feat. Spotify so I use it all the time now. A partnership of the same kind with PS Video would be great.

Company change branding for various reasons and a lot of them people will have no clue why they do it. Most times branding is done to lesson confusion by the consumer. Naming all their services Xbox would be confusing if people believe that they need an Xbox for the service. Since MS is trying to put their services on just about any device these days. Branding the services other than Xbox might be the smart move.

Trying to link this as MS disassociating themselves with the Xbox seems way to early, especially with all the integration being done with Win 10.

This post is more of a stab in the dark to support an opinion then any real facts or position from MS.

I would agree if this were a lone decision then it would be too early. However, this is simply the latest in a long line of disassociation. I posted the events above. I believe MS are planning to leapfrog all the current thumbdrive streaming devices by getting AAA games streamed from PC. Most people would say that is an extremely wise business decision.

I would certainly buy a 99$ thumbdrive that could stream my windows games to tv. Currently, that doesn't exist at that pricepoint. MS have patents and bought a technology sepcifically for that purpose. Maybe I'm wrong, but it seems pretty obvious.

Sorry about the last part, just noticed the moderator saying no attack and that kind of was a attack.

If you say so. Not to belittle in any respect, but I saw it more like you were just expressing what it looked like to you. That's completely fine with me. I appreciate that you attacked the argument, rather than my character.