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theprof00 said:

http://thenextweb.com/insider/2015/03/31/microsoft-releases-new-music-and-video-apps-for-windows-10-without-the-xbox-branding/

Windows 10 has seemingly dropped the xbox brand name from their xboxmusic and xboxvideo apps.

This is just another addition to a long list of Microsoft differentiating itself from the xbox brand.

Just for the sake for clarity, it makes sense to drop the brand name, but at the same time, it's also -dropping the brand name.

Not long now folks.

I read something on this yesterday that says the part that you are mentioning is just the media player, not the service.  It mentioned that to buy music or movies,        you will still need to go through the XBOX store...



It is near the end of the end....