Stay relatively quiet don't say anything stupid to give you bad PR. Big up your exclusive ID@XBOX games that are releasing the first half of this year.

Large marketing campaign for the witcher 3 (MS are the partner for this game).Or it will get easily overshadowed by PS4 and Arkham knight.

Go nuclear when Halo, forza 6, tomb raider release. Make sure there are official bundles for all 3 of those games. Also market cod, and the division, which ms are partners with again.

With this MS will probably lose 10 straight NPD's but win nov/dec again. In a way it could be an even longer year for ms as theres no big early exclusive release like titanfall as a sales pick me up, or even destiny.

Probably get more and better exclusives. They really can't afford to devalue their product anymore, at the moment.

Price will drop to 300 at E3.

Then sony will do the same, and it will be useless.

So they will make the Xone at 250$ + 3/4 games for the holidays.

why should they make a move ? they do pretty good.

Probably stop trying to play any sort of power card because we already know all 3 systems aren't as powerful with two of them trying to one up the other in terms of tiny gains.

Be a little more open to indie devs and other studios in general, don't try buying them up because it makes it bad for the fans of the series who don't own the system, then again this goes for both Sony and MS (Maybe a lil Ninty).

Stop trying to gimmick the box up, the holo lens could work but ultimately it;s not going to forever change gaming, nether is Morpheus tbh.

Really try stopping with timed exclusives, I'm not sold on games your system has that in a few months to a year will go multiplat, I gain zero value from someonthing you claim is exclusive but isn't, same goes for any game on either system (looking at PS4/XB1 exclusives going to PC for example).

Create a few more first party studios, really go all the way in funding them and take your time, don't rush incomplete games straight out the door, bring back games like Age of Empries,Conker, Halo Wars etc, really bring back a few RTS games and the genre itself.

When you release a game keep supporting it, make sure it's complete and don't push it to doing just 30fps, make it 60fps if anything, don't try pushing 1080 if you're going to end up with locked 30, make sure the games are completely stable, don't let exclusives wander off the console itself, you already let that happen twice with Dead Rising, you need actual exclusives to sell your platform, letting them wander means the money will too.