Stay relatively quiet don't say anything stupid to give you bad PR. Big up your exclusive ID@XBOX games that are releasing the first half of this year.
Large marketing campaign for the witcher 3 (MS are the partner for this game).Or it will get easily overshadowed by PS4 and Arkham knight.
Go nuclear when Halo, forza 6, tomb raider release. Make sure there are official bundles for all 3 of those games. Also market cod, and the division, which ms are partners with again.
With this MS will probably lose 10 straight NPD's but win nov/dec again. In a way it could be an even longer year for ms as theres no big early exclusive release like titanfall as a sales pick me up, or even destiny.
PS, PS2, Gameboy Advance, PS3, PSP, PS4, Xbox One







