binary solo said:
TheObserver said: I'm surprised at Microsoft's resilience in the gaming business. Up until 2011 xbox division was almost 7 billion in the red, 360 likely did make some profits in 2012-3013, but since the launch of XB1 they're making huge losses again. And considering the next console generation will likely be the end of the traditional consoles, it seems unlikely they'll ever break even in this business. I guess it kind of make sense why they're so desperate to succeed, considering they don't have a single consumer product that's ever been successful for them beside XBOX 360. Their Zune, Windows Phones, Tablets all failed. 360 sparked a hope in MS that they may finally get some mindshare among the people, but XB1 is really destroying that dream, i wonder how much longer they'll be willing to bleed money over this endeavor. |
You really can't put WP and Surface in the same failure camp as Zune. Fact of the matter is WP is actually doing quite well in the enterprise space (my organisation has gone 100% to WP8 for staff smartphones, even though I personally much prefer Android ). I dunno about Surface tablets compared to normal tablets, but the people I know who have Surface tablets have the giant ones that are really more like cheap touchscreen ultrabooks with detachable keyboards. They are far to big and bukly to be really called tablets. And these laptablets seem to have found a bit of a niche, again probably more used in the enterprise space in lieu of actual laptops than in the consumer/entertainment space. MS's strength in phone and tablet was always going to be with businesses, so seeing very few ordinary people wandering around with WP phones and Surface tablets doesn't mean WP and Surface are failures. However I do get the feeling that outside of Surface and Nokia phone and tablet has been a failure with 3rd party hardware makers like Samsung.
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I was talking about the consumer market, I don't think anyone's disputing Microsoft's popularity in the enterprise sector, mostly because they're stuck with MS products and it would be too much money to switch to a different product, and have to retrain employees to use a different OS and apps.
But fact of the matter is MS is desperate to get something to resonate with the consumer market, cause it a much more profitable demographic than the corporate one, but it's also not as safe as the the corporate one because while the corporate sector will still keep buying windows related products for their employees no matter how much they suck, same is not the case with the consumers. And MS' products just aren't good enough for someone to buy for their own use, but people don't have a problem buying them for someone else to use. This was also demonstrated during the Holidays, when XB1 sales went up cause people were buying them as gifts for others, but come january when people buy them for their own use the sales dropped like a rock even with the same price.