Sony probably made the most profit during the holidays. They didn't discount to hardly the extent MS did and sold just as much.

Which of the "Big 3" won the sales war? | |||
| Sony | 96 | 52.75% | |
| Microsoft | 17 | 9.34% | |
| Nintendo | 29 | 15.93% | |
| Consumers WON! | 18 | 9.89% | |
| 3rd Parties with their incomplete games! | 7 | 3.85% | |
| Console gaming is almost dead so who cares? | 3 | 1.65% | |
| See Results. | 12 | 6.59% | |
| Total: | 182 | ||
Sony probably made the most profit during the holidays. They didn't discount to hardly the extent MS did and sold just as much.

In terms of profit (which is the most important thing), I think Sony won. Even if they were breaking even on the console, the PS Plus subscriptions are making them a huge amount of money. MS was the biggest looser as Xbox probably lost a huge amount of money this quarter.
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