Is this poster for real.
I feel a offended on behalf of all gamers and thinking people. I just want to throw a dictionary at that banner....

Well it probably makes sense if you see the full sign, rather than this selective crop.

Exclusivity within the game industry really just means excluded from a particular platform.

It's really just become a marketing tool for selling content rather than a tool for selling individual platforms.

This is not in any way shape or form dishonest or misleading; developers simply need to get the best ROI to ensure they can continue to produce content.

Nintendo, MS and Sony can market said content to sell more hardware units to improve the user base of their respective enclosed ecosystems ("walled gardens"), but again, this is just to encourage consumers to buy their product and services (becoming more relevant than product if not already) over a competitor's.


Regarding the OP; that advert from Ubisoft is hilarious. Not even sure if it was deliberately poking fun at the misconception of exclusivity or poking fun at the unwitting consumers who still believe in its relevance.

Also exclusively on Toasters.

Or my calculator :( 

Exclusively..... And exclusively!

exclusive - restricted to the person, group, or area concerned
So uh whats wrong with the poster??

yep, for making unfinished buggy games and multi GB patches (that are also buggy, somehow).

The picture was shot at an angle that the Unity and Rogue titles were cut from the image. . .

Just some advertising people that don't understand what exclusive means in gaming.